The new season of “The Food that Built America” is a fantastic show – there’s drama, conflict, emotion and lots of fascinating stories about the brands we see almost every day. It’s both inspiring and entertaining. There are some mind-blowing lessons on business strategy, too – real stuff you can use right now. We just […]
Want to Find the Best Leads at Your Next Trade Show? Try the 10Q Approach May 20, 2021 Ethan Becker, PhD. One of the biggest communication challenges for trade shows is training booth staff to drive potential leads to scan their badge. The team is often made up of technical people, salespeople and or […]
Imagine that your business is in the spotlight, with a rapt audience eager to hear what you have to say. That’s what a trade show seminar offers. If you plan it and pull it off with skill, your organization and what you do will remain in the mind of everyone who attends. If you miss the mark, however, they can remember you for all the wrong reasons. Knowing that a trade show seminar is key to engaging your potential customers, you most certainly don’t want to ruin it.
Now that you’ve decided that you want to set up an exhibition booth at a trade show, you’ve got a lot to organize. From figuring out the design of your exhibit to adding technology to the booth, preparation can be time-consuming. This is why there are trade show management companies to help you through the process.
If you’re preparing for an upcoming trade show, you’ve likely already designed your exhibit. While you may know which table covers and signage you’re using, you may not have considered flooring. There are several flooring types to choose from depending on your company’s overall style.
Trade shows can help you start a new company. Trade shows can even help you move your business in a new direction or improve your marketing. Trade shows are marketing events that allow you to display your products at a booth or exhibit. The events also allow you to meet customers in person, attend seminars and workshops and communicate with other business owners.
Once you and your team have decided to attend a trade show, you’ll need to create a marketing plan. Presenting your business in the right way can attract new customers. The right marketing strategies can even appeal to other companies and prompt them to want to do business with you.
A trade show is a great way to market your services and products to potential consumers. These events are also an excellent way to network with other professionals. Trade shows give you the opportunity to provide attendees with a unique customer experience. However, for the event to be a success for your team, thorough trade show planning is vital.
Attending a trade show is one of the best ways to market your services and products. Going to a trade show is also a great way to start the new year. If you and your team have your sights set on Vegas for 2019, there are several events to choose from. The Mandalay Bay Convention Center has an impressive trade show calendar for the upcoming year.