Summary: An effective trade show booth should not just grab visitors’ attention; it should keep them interested. It should be a guide for visitors, convey value effectively and provide evident opportunities for meaningful interaction. This guide maps out how smart exhibit hallway design, effective exhibit or media zone creation and planning, visual hierarchy, interaction features, […]
Summary: Custom trade show displays are more than marketing tools; they are experiences that will be unforgettable long after the event. With strategic branding, effective trade show booths, and interactive exhibits, businesses can boost recognition, drive additional engagement, and make the most of their trade show expenditure. Trade shows are filled with conversations, product demonstrations, […]
Why Choose Rental Exhibit Furniture? I feel like I say this about all areas of trade show exhibiting, but every component of your program serves a specific purpose that is just waiting to be optimized – and furnishings are no exception. Furniture and decor not only amplify the look and feel of your booth but […]
At the end of every year, we like to get together with a few industry experts and place our bets on what trade show booth trends will be hot next year. This year, we sat down with Dave Stamm, CEO of Stamm Media and Ben Synborski, President of SYNDESIGN to hear which trends were booming […]
There’s a mystery to Gen Z that I think even we as members of the generation can’t quite figure out for ourselves. We are self-driven, fiercely independent and full of ambition—at least on the inside, and for the most part, we’re aware of all our good. Sometimes, it feels like the world isn’t. Unfortunately, what […]
In a sea of businesses, custom trade show displays can help yours stand out. Trade shows are a great way to gain awareness and meet prospective buyers. In order to catch people’s attention, you need a trade show booth design that exhibits company branding. This will enable you to get noticed even when everyone is there hoping […]
Event professionals and suppliers have happily descended upon Las Vegas since 2011 for IMEX America, but this year is shaping up to be an even more joyful experience for everyone involved, as they join with peers in-person again after a long and challenging hiatus due to the pandemic. IMEX America 2021, billed as a “homecoming […]
When was the last time you attended a great company event? For many people, it was at least a year and a half ago, before the global pandemic and resulting lockdowns took hold. In part, this is because we instinctively think about an “event” as something that happens in person. But more pertinently, it’s because […]
Doing more with less is nothing new for event planners. But with so many mitigating factors leading to uncertainty up to the big day, the cost of doing business isn’t going to shrink — even if your budget has. The world is reopening but the people in it are not the same as before the […]
The Six Pitfalls of Bad Branding Branding doesn’t just happen. It’s like every other business asset you’ve created. It takes time, effort and thoughtful action. Branding gives you and your employees a guidebook of how you want customers, clients, stakeholders and the general public to see and experience your business. And like any good guidebook, […]