Big conference hall with enterprise booths

How to Master Conference Booths in Simple Steps

If you want to take full advantage of all that your next trade show can do for you, you and your company need to pay attention to how conference booths can make all the difference. Conference booths will help you distribute your messages and your latest and greatest marketing materials. They do so with style – or at least, they should – by being attractive and inspiring interaction.

design wireframe trade show booth

Designing a Trade Show Booth: Real-Life Lessons

Each trade show and each organization exhibiting at a show is different, but through our time in the industry, we have found some common truths across trade shows and companies of all sizes and types. Read on to find out more about what we’ve learned along the way so that you can apply this information to your next booth. And, as always, we’re always available to put our expertise to work for you so you can sit back and relax knowing we have your booth design under control.

Lessons You Can Learn From Trade Show Banner Mistakes

Banners are an essential part of any trade show booth set-up. They’re the window into your business and have the job of being as informative as they are eye-catching. Being such a prominent part of the display, it’s vital that they look the very best they can. Often, they’re the first thing people notice about […]

Lanza trade show banner stand

Our Favorite Trade Show Banner Stands

You don’t need high technology to advertise at a trade show. There are many excellent new developments, including media walls, digital photo booths, and virtual reality, but traditional, tried and true methods are solid performers. Advertising with banner stands is a good way to help create an effective booth.

inexpensive booth display

Have a Fantastic Exhibition Booth With Minimal Spending

You want to get your small business in front of more customers, but you don’t have a large budget. One way to get significant exposure and hit your target market is by attending a trade show or expo. These are geared up towards one specific type of industry and are crammed full of people who are interested in it. They offer great marketing potential, therefore, and you can get a lot of bang for your buck. Here’s the catch though. Trade shows can be very expensive.

awesome convention trade show booth

Features of Display Booths That Everyone Loves

When designing your trade show booth, it’s easy to think that you need to have a huge budget. It’s easy to fall into the trap of thinking that something flashy will draw crowds and be successful. While it’s true that show-stopping booths do turn heads, smaller and more simple booths can garner just as much attention if done the right way. The trick is to focus on booth features that people enjoy and eye-catching details that make individuals stop and want to find out more. The good news is that these features don’t cost the earth so no matter what your budget, they’re easy to implement. They require some careful thought and planning, though, so start working on your booth design plenty of time in advance. This way, you’ll be able to make as much impact as you would like when show day arrives.

A great trade show booth

Amazing Hacks for Successful Display Booths

The downside to trade shows and expos is that they are often very expensive. A booth situated in a prime spot can set you back a fair amount. Booth designs can run into the thousands or even hundreds of thousands. On top of that, you have all the marketing, branding and freebies required to draw people over. So, while being part of a big trade show offers you an excellent opportunity to get yourself seen, it can be very costly initially too. That’s not to say that you can’t exhibit at a trade show on a budget. With careful and thoughtful planning, it is possible to make your booth stand out, even if you don’t have a lot of cash. Read on to find out our amazing hacks for having a successful booth on the cheap.