When was the last time you attended a great company event? For many people, it was at least a year and a half ago, before the global pandemic and resulting lockdowns took hold. In part, this is because we instinctively think about an “event” as something that happens in person. But more pertinently, it’s because […]
Doing more with less is nothing new for event planners. But with so many mitigating factors leading to uncertainty up to the big day, the cost of doing business isn’t going to shrink — even if your budget has. The world is reopening but the people in it are not the same as before the […]
The Six Pitfalls of Bad Branding Branding doesn’t just happen. It’s like every other business asset you’ve created. It takes time, effort and thoughtful action. Branding gives you and your employees a guidebook of how you want customers, clients, stakeholders and the general public to see and experience your business. And like any good guidebook, […]
During this Coronavirus pandemic, businesses are using hand sanitizers because they are so effective at cleaning hands and do so without the need for impractical restroom visits. It makes sense to have one near the entrance and exit of your building, but you can also be strategic about positions and types of portable dispensers, and the kind of sanitizing gel.
Need a little encouragement to get excited about your next expo display? These facts about expo displays will not only have you looking forward to showing off your stuff at a trade show, but they might also blow your mind.
It’s well-established that trade show banners can be critical to trade show success, but too many businesses forget that the why is down to them. Here are important but simple things to remember to ensure that your banners work for you.