In a sea of businesses, custom trade show displays can help yours stand out. Trade shows are a great way to gain awareness and meet prospective buyers. In order to catch people’s attention, you need a trade show booth design that exhibits company branding. This will enable you to get noticed even when everyone is there hoping […]
Event professionals and suppliers have happily descended upon Las Vegas since 2011 for IMEX America, but this year is shaping up to be an even more joyful experience for everyone involved, as they join with peers in-person again after a long and challenging hiatus due to the pandemic. IMEX America 2021, billed as a “homecoming […]
When was the last time you attended a great company event? For many people, it was at least a year and a half ago, before the global pandemic and resulting lockdowns took hold. In part, this is because we instinctively think about an “event” as something that happens in person. But more pertinently, it’s because […]
Doing more with less is nothing new for event planners. But with so many mitigating factors leading to uncertainty up to the big day, the cost of doing business isn’t going to shrink — even if your budget has. The world is reopening but the people in it are not the same as before the […]
The Six Pitfalls of Bad Branding Branding doesn’t just happen. It’s like every other business asset you’ve created. It takes time, effort and thoughtful action. Branding gives you and your employees a guidebook of how you want customers, clients, stakeholders and the general public to see and experience your business. And like any good guidebook, […]
During this Coronavirus pandemic, businesses are using hand sanitizers because they are so effective at cleaning hands and do so without the need for impractical restroom visits. It makes sense to have one near the entrance and exit of your building, but you can also be strategic about positions and types of portable dispensers, and the kind of sanitizing gel.
Need a little encouragement to get excited about your next expo display? These facts about expo displays will not only have you looking forward to showing off your stuff at a trade show, but they might also blow your mind.