storytelling at a tradeshow

Telling Your Story: Trade Show Booth Tips

So how do you get your booth to stand out? The art of storytelling is a skill that has been passed down through the ages. A great story is captivating, inspires emotion and leaves people wanting more. In order for your product or service to rise above the competition, you need to tell a genuine story that people believe in.

running a trade show seminar

Hosting a Seminar at a Trade Show

Modular display systems and trade show exhibits are a huge part of trade shows. It’s important that these elements are efficient and look their best so you can properly market to attendees. However, you may also want to host seminars or workshops at the trade show. This gives you a chance to speak with attendees and business owners in more detail. You’ll have the chance to talk about your products and services and answer questions. It’s important to adequately prepare for these events to make the seminars effective. Here are some ways you can make the most of hosting a trade show seminar.

trade show shaking hands

Creating Business Partnerships for Trade Shows

There are several reasons a trade show can be successful. You’ll expose your product to attendees who may become customers. You’ll also get the chance to appeal to other businesses that you may want to partner with in the future. There are certain steps you can take to forge successful partnerships with the businesses of your choice. However, you’ll need to come up with a plan before the actual show to ensure your next trade show will be even more successful.

LA Convention Center

The Best Booth Space Location at LA Convention Center

There’s no better place to share your brand at a trade show, convention, or exhibition in Los Angeles than at the Los Angeles Convention Center. The LA Convention Center is located right downtown, making it a prime location and one of the top choices for events in the LA area. With more than two million visitors each year, and 350 events annually, the facility is obviously the number one choice for many companies wanting to show off their offerings and attract new clients or industry partners.

trade show booth fragrance

The Best Fragrances for Your Trade Show Booth

The feeling that attendees get when they come to your exhibit is important. Attendees should have a great impression of your business and want to become long-term consumers. They should also be motivated to share information about your company with others. This means that your trade show booth ambience has to be effective. One of the ways to do this is by adding fragrance to your displays.