Custom Display

Custom Displays and Exhibit Booths Designs

Many companies want a very particular look and feel to their exhibit that cannot be achieved through a kit or custom graphics. They will choose to have a booth custom built just for them. Most custom display booths are made of wood, although some are made of aluminum, steel or even foam. We will use whichever medium best accomplishes your company’s goal.

Custom Exhibit Booths:Time and Space Solutions

As with any build out, first comes the design. You might have already spent the time and money to have the design completed in which case you can send us your plans to quote. More times than not; this is how the Exhibit Company builds our custom exhibit booths. Your team more than likely spent a lot of time and energy getting the design approved and now you need someone to bring your design to life.

Custom display booths require more time to fabricate, are considerably bulkier, weigh more and take up a lot of space to store. Don’t have the room in your warehouse? The Exhibit Company offers storage in the Chicago area, North Las Vegas as well as our Southern California facility. Chances are if you are looking for a custom display design, your company has been exhibiting for a while or your new brand is so unique that only a custom design will suffice. Either way, plan on beginning the fabrication stage of your exhibit at minimum of 4 to 5 months out. (This of course can vary depending on complexity and current work load and serves only as a guideline.)

Some cases require custom build outs simply because of the requirement of the retail space in which they are going to be displayed. The footprint can only be so large and often nothing off the shelf can come close to meeting the requirements. These are accomplished in alternate methods, sometimes using acrylic, aluminum or fabric. Some retail POP or point of purchase displays are made of cardboard. We do not build out of cardboard. Those are typically done in bulk by cardboard companies.

If you’ve got a custom display design where you are looking for a one off or a P.O.P. made of a substantial material, we can help. If it is beyond our in-house capabilities of wood, acrylic, steel, aluminum or plastics, we have several reliable partners we work with to help meet your objective and ours to complete a custom display booth that you and your company will be proud of.

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Retail design combines several different areas of expertise. It’s mainly a combination of architecture and interior design. In addition, the elements of interior decoration, industrial design, graphic design, ergonomics, and advertising are also big things to consider when designing a retail space. The main purpose of a retail space is to stock and sell products to consumers. Retail spaces should be designed in such a way that promotes an enjoyable experience for the shopper. The space should also be designed in such a way to draw people into the store. One of the more important aspects of retail design to consider is the space itself. Often, the spaces already exist and have had many prior uses. Existing architectural features need to be considered. 100% of the space must be utilized and have a purpose. A floor plan creates circulation and traffic flow which can be controlled with knowledge of consumer behavior. In addition to the floor plan, atmosphere and thematic aspects need to be determined. This is done through lighting, sound, materials, and visual branding. These probably have the greatest impact on the consumer. Ambience is created through sound and audio. The music selected for a high tech store wouldn’t be the same as the music for a toy store. Building materials must not only be aesthetically pleasing but also functional with a minimal need for maintenance. Retail spaces are high traffic areas which means that finishes and materials should be durable. Warmth and comfort make a space more inviting and encourage a customer to stay longer. On the other hand, bright lighting, hard plastic chairs, and a generally loud environment such as a fast food restaurant discourage customers from staying too long. This allows the seats to be freed up sooner for more paying customers. Areas can be defined with changes in materials. Uses of color shouldn’t clash with merchandise on display. It is meant to be a complementary background for the merchandise. Visual branding of a retail space will ensure a memorable experience for a shopper. The branding should reflect what the merchandise is and who should be attracted to it.


There is a common thread to designing for spaces. The thought process behind designing a museum space has a lot in common with trade show exhibit design. There are several things to consider when designing a successful museum exhibit. First, a museum needs to motivate visitors. Who would you like to visit your exhibit? Is it for the general public is there a particular audience you wish to capture? Content should be focused. As with trade show exhibits, providing too much information is just as bad, if not worse, as not enough information. if exhibit space is limited, content can also help to control the flow of people through the space. Visitors to an exhibit like to be immersed in the experience. Engage visitors within a story. This can be accomplished through artifacts, graphics, or audio/visual. There are several new innovations in video that can greatly enhance a museum exhibit. Exhibit information should be easy to absorb. Visitors have different levels of education. Visitors are usually walking through an exhibit. Too much standing around to read large blocks of text could cause a visitor to lose interest or grow impatient. Traffic patterns within the space are important. Visitor flow can be controlled through placement of displays or visuals within the space. Giving visitors a fun experience through interaction with the exhibits can generate interest. Younger visitors love interaction – pushing buttons and watching things happen. Integrating technology can be used to enhance the exhibit experience. Know your market. Technology that is too complicated or complex can detract from the experience for some visitors.


The lobby is responsible for creating the first impression when entering a business, office, hotel, etc. It is also the last place you see before you exit. With this in mind, the lobby should really stand out with its design. Unfortunately, this space is often neglected. The lobby space isn’t as easy to design as one might think. There are a few things to consider in a lobby design. Because the lobby is often a waiting area, it is important for the space to be inviting and comfortable. Keep comfort in mind when choosing seating. Materials should be durable and easy to clean. The colors used in the environment should be welcoming. Lobbies can also reflect the personality of the business through the use of different materials on various surfaces. Graphics in a lobby are also important. The name of the establishment can be displayed in several ways. Some options include: vinyl appliqué, 3-d letters, lighted signage, light boxes, etched metal, etc. Don’t ignore lighting. Lighting should be appropriate for your brand of client. Lower lighting creates a relaxed atmosphere. If lighting is low, use lighter colors for upholstery and walls. If there is natural light, pay attention to the way the sun shines in the room throughout the day. Furniture may need to be arranged accordingly. Make sure sound is not an issue. Is your lobby set up so that clients can hear confidential phone calls from within the office? If so, music, fountains, or fish tanks can be used to prevent conversations from reaching the lobby area. To make an assessment of these items, sit in your own lobby for 30 minutes during a work day to get a feel for what it is like to wait there. Ask friends, colleagues to visit your lobby and offer their honest opinions. Investing in a lobby that will make a great impression on your clients is well worth the effort.

Free Quote

Feel free to share your vision with us, our design team is ready to make you stand out and leave your visitors with a great lasting impression.

Frequently Asked Questions

What Are Custom Trade Show Exhibits?

Custom exhibits are designed specifically for your company, your needs and your brand. There is no possibility of a competitor having the same presence.

How Do You Set up a Custom Trade Show Exhibit?

We offer this service anywhere and have trained crews in all major cities to install and dismantle your exhibit. A lot of venues are union and will not allow you to install your own display.