Part of what draws people to trade shows is the talks and seminars on offer. They offer a chance to see known experts imparting essential advice and wisdom and they provide updates on important developments within the industry.
Some of the seminars can be hugely fun and entertaining and draw in a big crowd. Others can be rather dry and uninspiring and fail to attract a significant audience. If you’ve decided to give a seminar at your next trade show, make sure you’ve prepared adequately for the event so that everybody gets the most from the experience, including you.