The business events industry will be represented under a unified voice with the formation of the Exhibitions and Conferences Alliance (ECA), an advocacy group that will champion the common interests of U.S. exhibitions and conferences with legislators. This new coalition of eight industry associations will promote the impact of the sector, drive general industry awareness, […]
According to the Environmental Protection Agency, the trade show industry is the second-largest producer of waste. Only the construction industry produces more. Quite rightly, more businesses are prioritizing eco-consciousness when attending trade shows.
We don’t recommend that you go to a trade show without considering which goals are most important to you. To do so would be like firing toward a target without checking to see where you hit.
We know what it’s like. Businesses often fail to see the wood for the trees. Fortunately, we keep our fingers on the pulse of exhibition booth trends so that you don’t have to. Here’s the lowdown on what has our attention at the moment and how you can use these insights to boost your own business at your next trade show.
Like any business investment, your organization wants to see a return on the money and time it puts into a trade show. Many make the mistake of thinking that merely showing up and talking to a few people is enough. Another common mistake is that an organization puts a lot of effort into the trade show without determining how to measure success. Knowing that you’ve succeeded during a trade show requires a careful approach and hard data. Without that, you’re going on nothing but a gut feeling. You won’t know what you did or how much it benefited or hindered your business.
Whenever you attend trade shows, you will always find one booth that stands head and shoulders above the rest. If that booth happens to be yours – well done! You have achieved a level of greatness that other booth holders dream of achieving. If it’s not your booth, this is your opportunity to study the best booths and see what you can learn.
Great design takes skill and practice so look to the masters and see how you can use their techniques to improve your booth design. When it comes to trade show booths, we often think we’ve seen it all, but businesses continue to surprise us with smart, stunning, and innovative designs.