An Industry Redefined: Utilize Your Allies

There’s a certain energy on a trade show floor that is wildly thrilling. To call it sensory overload would be an understatement. There are the perfectly positioned booths, of various scales and designs, the bright overpowering lights, the smell of the fresh carpet,...

Exhibitors Speak Out: Tech Takes Time

In the physical trade show world, exhibitors get to move in early, the big ones even earlier. The booth space is a home away from home, with care put into how tchotchkes are displayed and cases of water hauled in to keep the staffers hydrated. Exhibitors need time to...

How to Manage Attendee Anxiety and Boost Their Confidence in the New Normal

By Rae Oliver, TSNN.com Despite uncertainty from planners in the wake of the COVID-19 pandemic, the first few months of 2021 have shown that people are eager to attend events again. But it’s up to organizers to keep them safe and make them feel comfortable. In March...
Setting the stage for Business, Education and Inspiration

Setting the stage for Business, Education and Inspiration

Event professionals and suppliers have happily descended upon Las Vegas since 2011 for IMEX America, but this year is shaping up to be an even more joyful experience for everyone involved, as they join with peers in-person again after a long and challenging hiatus due...

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6 Steps for a Successful Sessions Strategy

6 Steps for a Successful Sessions Strategy

Today’s marketing teams are focused on engaging with the thousands of prospects and customers in their contact databases to generate awareness. Once you have that prospect engaged, the next step for any customer in their journey is education. Customers need to...

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Creating an Engaging Immersive Event

Creating an Engaging Immersive Event

When was the last time you attended a great company event? For many people, it was at least a year and a half ago, before the global pandemic and resulting lockdowns took hold. In part, this is because we instinctively think about an “event” as something that happens...

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An Industry Redefined: Utilize Your Allies

An Industry Redefined: Utilize Your Allies

There’s a certain energy on a trade show floor that is wildly thrilling. To call it sensory overload would be an understatement. There are the perfectly positioned booths, of various scales and designs, the bright overpowering lights, the smell of the fresh carpet,...

read more
Exhibitors Speak Out: Tech Takes Time

Exhibitors Speak Out: Tech Takes Time

In the physical trade show world, exhibitors get to move in early, the big ones even earlier. The booth space is a home away from home, with care put into how tchotchkes are displayed and cases of water hauled in to keep the staffers hydrated. Exhibitors need time to...

read more
Setting a Budget in a Post-Pandemic World

Setting a Budget in a Post-Pandemic World

Doing more with less is nothing new for event planners. But with so many mitigating factors leading to uncertainty up to the big day, the cost of doing business isn’t going to shrink — even if your budget has. The world is reopening but the people in it are not the...

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The Six Pitfalls of Bad Branding

The Six Pitfalls of Bad Branding

The Six Pitfalls of Bad Branding Branding doesn’t just happen. It’s like every other business asset you’ve created. It takes time, effort and thoughtful action. Branding gives you and your employees a guidebook of how you want customers, clients, stakeholders and the...

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(850) 433-2680

Email:
info@exhibitcompany.com

Address:
412 Calle San Pablo, Ste 202
Camarillo, CA 93012