SWAG 2.0: How Companies Are Reinventing Event Giveaways

Remember the good old days when millions of Americans got on planes and went to trade shows in every corner of the country? It was one of the most effective ways for people to connect and get deals done. It was also an amazing tool for companies to build and promote...

An Industry Redefined: Utilize Your Allies

There’s a certain energy on a trade show floor that is wildly thrilling. To call it sensory overload would be an understatement. There are the perfectly positioned booths, of various scales and designs, the bright overpowering lights, the smell of the fresh carpet,...

Exhibitors Speak Out: Tech Takes Time

In the physical trade show world, exhibitors get to move in early, the big ones even earlier. The booth space is a home away from home, with care put into how tchotchkes are displayed and cases of water hauled in to keep the staffers hydrated. Exhibitors need time to...
EVENT PROFESSIONAL INSIDER’S PERSPECTIVES ON 2022 EVENTS

EVENT PROFESSIONAL INSIDER’S PERSPECTIVES ON 2022 EVENTS

After nearly two years of COVID-19, and with the Omicron variant still spreading, there is a clear shared desire to move on. While there is currently no “going back” to the way things were in 2019 and before, as our habits, technologies and approaches have evolved...

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RELY ON MARKETING FUNDAMENTALS TO SELL YOUR EVENT

RELY ON MARKETING FUNDAMENTALS TO SELL YOUR EVENT

As we enter year three of a global pandemic that upends plans from one minute to the next, marketing events remain a highly challenging endeavor. We thought vaccines would bring us back to normal by 2022, but once again, we find ourselves resetting our expectations...

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Unintended Consequences of the Empty Exhibitor Booth

Unintended Consequences of the Empty Exhibitor Booth

An event organizer’s priority is everyone’s health and safety. The Delta and Omicron variants certainly raised concerns as they seemed to pop up overnight. The good news is that events, even large-scale trade shows, have been staging for well over a year...

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How to Create Your Custom Trade Show Displays

How to Create Your Custom Trade Show Displays

In a sea of businesses, custom trade show displays can help yours stand out. Trade shows are a great way to gain awareness and meet prospective buyers. In order to catch people’s attention, you need a trade show booth design that exhibits company branding. This will...

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SWAG 2.0: How Companies Are Reinventing Event Giveaways

SWAG 2.0: How Companies Are Reinventing Event Giveaways

Remember the good old days when millions of Americans got on planes and went to trade shows in every corner of the country? It was one of the most effective ways for people to connect and get deals done. It was also an amazing tool for companies to build and promote...

read more
MINExpo Demonstrates Resilience, Exceed Expectations

MINExpo Demonstrates Resilience, Exceed Expectations

In-person trade shows are continuing to make a comeback, filling a face-to-face business and knowledge gap for the industries they serve that digital-only events just can’t duplicate. Here are two major events that pulled off safe and successful iterations recently....

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Setting the stage for Business, Education and Inspiration

Setting the stage for Business, Education and Inspiration

Event professionals and suppliers have happily descended upon Las Vegas since 2011 for IMEX America, but this year is shaping up to be an even more joyful experience for everyone involved, as they join with peers in-person again after a long and challenging hiatus due...

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Promising Future for a Recovering Events Industry

Promising Future for a Recovering Events Industry

The future is bright for the meetings and events industry in Mexico and Latin America! This was evidenced by the recent in-person success of IBTM Americas, the leading annual event for the region’s meetings, incentives, conference and events industry. Held Aug. 18-19...

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6 Steps for a Successful Sessions Strategy

6 Steps for a Successful Sessions Strategy

Today’s marketing teams are focused on engaging with the thousands of prospects and customers in their contact databases to generate awareness. Once you have that prospect engaged, the next step for any customer in their journey is education. Customers need to...

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