Today’s marketing teams are focused on engaging with the thousands of prospects and customers in their contact databases to generate awareness. Once you have that prospect engaged, the next step for any customer in their journey is education. Customers need to evaluate the companies they want to work with. That process includes attending trade shows, […]
When was the last time you attended a great company event? For many people, it was at least a year and a half ago, before the global pandemic and resulting lockdowns took hold. In part, this is because we instinctively think about an “event” as something that happens in person. But more pertinently, it’s because […]
Let’s not sugarcoat it, the past 12 months have been difficult for everyone, especially the industry closest to our hearts: the business of meetings and events. It is easy to find ourselves a bit dejected and perhaps a bit confused. There was no rule book written for a year like 2020, and there’s no clear […]
