Guide to Planning and Organizing a Trade Show

Guide to Planning and Organizing a Trade Show

Oct 11, 2018 | Trade Show Exhibit Displays, Trade Show Exhibitions, Uncategorized

Thorough Planning and Organizing is Vital

A trade show is a great way to market your services and products to potential consumers. These events are also an excellent way to network with other professionals. Trade shows give you the opportunity to provide attendees with a unique customer experience. However, for the event to be a success for your team, thorough trade show planning is vital. It is essential to organize everything from the time you want to exhibit to the additional activities included in the trade show. Organization is critical to ensure the trade show is a success. Here are some helpful tips.

Trade Show Checklist

Coming up with a checklist for the trade show will help you fulfill all related tasks. If you have a checklist, you’ll be much less likely to forget any important parts of planning. Checking things off your list will provide a visual gauge as to how prepared you are for the trade show. Also, it will increase your feelings of confidence and accomplishment. For instance, a few months before the trade show, secure your spot in the show. Go ahead and book plane tickets and hotel rooms if the trade show is out of town. It’s best to make these accommodations as early as possible if you’re traveling with a team.

After you confirm your trade show attendance, you should start building your exhibit. This could mean working with a trade show exhibit company to purchase parts. Putting a labor team together who will come up with the right measurements for your booth is essential as well. Once the booth itself is finished, you should come up with decorative accents. Table covers and awnings can be added to make the exhibit one of a kind.

Now you’ll need to come up with the marketing materials that will go on the table. This can include pamphlets or tablets for attendees to watch short commercials about your company. You can also use a laptop or tablet to encourage attendees to leave their contact information. There is a significant amount of event planning that trade shows require, so make sure you give yourself enough time.

Additional Exhibit Planning

While you want to make sure that your booth will stand out at the trade show, it’s important to be thorough in exhibit planning. There may be seminars or workshops to attend at the trade show. The trade show is an ideal time to showcase your business, but it’s also an opportunity to learn more. Schedule the seminars you want to attend ahead of time. Make sure a member of your team will be at your exhibit while you’re in a workshop. Be sure to take lots of notes and use the tactics you’re learning to improve your business. You may even be able to use some of the tactics you’ve learned before the trade show is over. There may be a separate networking event or time slot connected with the trade show. If so, it’s a good idea to make time for that event as well. The networking event(s) could be an opportunity for you to form lucrative partnerships.

Organizing a Trade Show

Once you get the hang of trade shows, you may want to put on a marketing event sponsored by your company. Organizing a trade show can be challenging; however, sponsoring the event can help you make your mark in your industry. You can use the connections you have made at previous trade shows to help make your event a success. After successfully organizing your team for a trade show, you’ll have the skills to become a marketing leader.

Are You Ready and Set To Get Started

Looking for a trade show exhibit company to help you with your new exhibit, marketing materials and more. You are at the right place. The Exhibit Company has been in the trade show exhibition booth industry for over 29 years. Let us help you and get started today. We provide complete trade show exhibit booth services all across the United States and internationally. Contact us.