conversation at a trade show seminar

Master the Skills of Trade Show Seminars and Be Successful

As with any kind of promotional event, meticulous planning is a necessity. Nothing can be left to chance. Having a detailed script for every aspect of the trade show seminar is a fundamental requirement. Keeping to the script helps you identify where modifications need to be made for improvement in future. An “after action” account of what worked and what didn’t will help you refine your trade show seminars.

Lessons You Can Learn From Trade Show Banner Mistakes

Banners are an essential part of any trade show booth set-up. They’re the window into your business and have the job of being as informative as they are eye-catching. Being such a prominent part of the display, it’s vital that they look the very best they can. Often, they’re the first thing people notice about […]