conversation at a trade show seminar

Master the Skills of Trade Show Seminars and Be Successful

As with any kind of promotional event, meticulous planning is a necessity. Nothing can be left to chance. Having a detailed script for every aspect of the trade show seminar is a fundamental requirement. Keeping to the script helps you identify where modifications need to be made for improvement in future. An “after action” account of what worked and what didn’t will help you refine your trade show seminars.