Category: Trade Show Exhibitions

trade show giveaways

The Critical Role Storytelling Plays in Your Trade Show Exhibit

Storytelling plays a significant role in branding and brand awareness. The brands that have an authentic story behind them are often the most successful. Have you ever left the movie theatre or finished a book while feeling very emotional? A tragic movie can leave people in tears, while an uplifting book can prompt tears of joy. Movies and books inspire strong emotions and captivate their audience from start to finish through the art of storytelling. And so can you.

los angeles convention center

Los Angeles Convention Center Survival Guide

The LA Convention Center is where over 350 huge events, trade shows, and expos are held throughout the year. The modern facility boasts 867,000 sq ft of event floor space and 4.2 million sq ft total area, making it the ideal venue for large events. Navigating your way around such a facility can be confusing, especially if it’s your first time attending the convention center. As a booth holder, you want to make sure everything runs smoothly before, during and after the event, so it’s important you arrive fully prepared and with the knowledge on how to handle the venue. Read on to discover how to survive the LA Convention Center and attend your event like a pro.

How to Stand Out at a Crowded Trade Show

Standing out at a trade show is an ongoing battle. The need to differentiate your company’s booth requires good design knowledge and style as well as knowing how to integrate pleasing visual differences into your message so that they are compelling. Getting people to line up at your booth or to keep coming back takes ingenuity and creativity. Coming up with a unique style and creating a buzz around your booth and what’s on offer is an ongoing challenge.

trade show mistakes

Trade Show Mistakes to Avoid

The competition at trade shows is fierce with every booth jostling for attention. Standing out from the crowd has never been more essential. Creating eye-catching displays and designs is crucial if you want people to notice your business. Equally important is avoiding simple mistakes that can quickly turn your booth into a turn-off. You wouldn’t believe the number of times the following errors are made, and while they won’t completely kill your trade show success, they will severely hamper it. Don’t fall foul of these slip-ups. Take care to avoid them and enjoy the rewards of having one of the best booths at trade shows!