Invest in a well-designed booth and ensure that you have plenty of business cards and other corporate literature on hand. And there are always new ways to attract the attention of potential clients!
A trade show seminar is an effective opportunity to market your business and attract new clients or investors. You have the chance to engage with an audience that is there just to listen to you and what you have to say. What you have to say should be interesting enough that they pay attention!
The first mistake people make about trade shows is thinking that they’re easy. After all, you just turn up and talk to people, right? What can be difficult about talking about your product or service?
As with any kind of promotional event, meticulous planning is a necessity. Nothing can be left to chance. Having a detailed script for every aspect of the trade show seminar is a fundamental requirement. Keeping to the script helps you identify where modifications need to be made for improvement in future. An “after action” account of what worked and what didn’t will help you refine your trade show seminars.
