When you think of a trade show, think competition. That’s right, your company is in competition for attention, so making your booth display top notch needs to be part of your strategy for getting that attention. So just how do you “make your convention display look like a million bucks?”
A well-designed banner stand graphic can communicate your message, and broadcast your logo from across a busy trade hall or conference venue.
In 2012, the Environmental Protection Agency estimated that the Trade Show Industry was the second largest producer of waste by volume after construction. In the US, this waste was estimated at 600,000 tons of waste a year (1). It’s easy to see why, single-use banner stands and exhibit materials, lots of glossy brochures, and promotional gifts often made of plastic all quickly add up and a lot of it ended up in landfill.
Anyone can set up a booth at a trade show but it takes careful thought and skill to make it a success. Make sure you’re not tripping yourself up by falling victim to these errors.