Trade Show Prep Is The Key Ingredient To Ensuring Success

Preparing for a trade show or industry convention can be challenging and a little overwhelming at times. However, you can make the process a little easier by getting some inspiration for your booth that will make your exhibit one of a kind. Here are a few ways to come up with an exhibition design concept that will give your company a good reputation and make your trade show booth more attractive.

Pique the Interest of Attendees

One of the first exhibit booth design ideas you should consider is decluttering your exhibit. Once you have the entire exhibit set up the way you want it, remove one thing and see how much “freer” space looks. You do want to include several promotional items in your display to pique the interest of attendees.  But you don’t want your tables to be so cluttered with items that potential customers feel like there are too many barriers between you and them. An abundance of marketing items at the exhibit can also come across as too “sales-y” and may turn attendees off.

Colors

The use of bright colors is one of the best ways to make sure that attendees notice your area at a trade show. But it’s very important that you balance bright colors with neutral shades that are slightly understated but still noticeable. For instance, if your logo or professional graphics includes shades like lime green or cobalt blue, combining this vivid hue with a classic black and white color scheme can bring balance to your exhibit design while still showing off your sense of creativity. Remember that metallic shades are also a great way to make your exhibit look more interesting. Colors like bronze, platinum, and gold are easy on the eyes. They can automatically give your tables and podiums a sophisticated look and feel.

Think Outside the Box

Don’t forget that being innovative with your booth design means thinking outside of the box and ensuring that the experience customers have at your booth is one they’ll never forget.

You can live stream at your exhibit and allow customers the chance to offer their feedback on camera. This shows that you’re open to what potential consumers have to say and that you’re confident in your products. Or, you can have a photo booth at your exhibit, where attendees can take pictures with a few of your promotional items. Be sure to provide a hashtag for attendees to use when posting the pictures. After the trade show, these photos will be easy for you to find and display on your social media outlets.

Design and Organization

You can also count on the services of an exhibit company to help you organize and decorate your trade show booth. It’s best to choose a company that works closely with event planners. It is also essential for the exhibit company to have professionals on staff so that you can learn the colors and presentation styles that should be included in your display. Depending on how large your exhibit pieces are you may also want to go with an exhibit company that provides a labor team to set up and break down your exhibit safely and efficiently.

If you are looking for event inspiration exhibition booth design concepts that are innovative and memorable you are in the right place. The Exhibit Company has been providing inspirational booth designs for over 29 years. We are proud to say we are approaching our 30 year anniversary.

Let us help you. Give us a call at 800-576-0018 or contact us to learn more about what our company has to offer you. We are located in Camarillo, CA but our trade show exhibition booth designs do not end there. We design and build trade show exhibition booths for event inspiration all across the country and internationally.