News

Rewarding Trade Show Team Members for a Job Well Done

Once the trade show is over, it’s a good idea to let your team know how much you appreciate them. Putting together modular display systems and coming up with a trade show itinerary can be hard work.

B2B Trade Show Tips

The main focus of trade shows is usually to appeal to attendees who will hopefully turn into customers. However, there are B2B trade shows that allow you to showcase your products and connect with other business owners. These corporate events could even give you the necessary exposure to create lucrative partnerships. To make the most of a B2B trade show, keep these helpful tips in mind.

Trade Show Exhibits for Elderly Consumers

At times, trade shows are designed to appeal to particular audiences. If you’re attending a trade show mainly for elderly consumers, there are several things to keep in mind. There are specific needs that elderly customers have. These consumers also want to be treated with respect and are more up-to-date on changes in the market than previous elderly generations. Attracting the right demographic and retaining their business is a matter of understanding and caring about your consumers. These suggestions could make your next consumer-specific trade show a success.

Trade Show Networking Tips

Having elaborate exhibits and displays at a trade show can bring more attention to your company and increase customer interest. This is definitely important, since visual appeal is part of what turns attendees into customers. However, you and your team should also have some networking tactics. Learning how to interact with other business owners and leave the trade show with potential business deals can be lucrative for your company. Just like you want to make a great impression on customers, you should be just as committed to ensuring that fellow business owners are intrigued by your company. Here are a few networking tips that will make your next trade show a success.

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Charge Station Features For Your Trade Show Exhibit

There are several ways to make your trade fair booth especially appealing. Bright colors at your display stand can draw attendees to your area. Music and lighting can make the exhibit more attractive as well. However, additional features like a charging station can also make your exhibit one of the most noticeable at the trade show. There are some accessories you can add to the charging station that will come in handy for attendees. When potential customers are spending a considerable amount of time at your exhibit, they are more likely to learn about your products and services in detail. Here are some of the perks that make a charging station one of the most important parts of your trade show booth.

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Best Items for Trade Show Swag Bags

Even if you have stunning exhibits and displays at your next trade show, it’s important to continue making an impact after the event. This is why handing out swag bags can increase brand recognition and help you establish a larger customer base.

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Best Colors For Your Trade Show Exhibit

Decorating for a trade show means coming up with designs that are sure to get the attention of attendees when they come to your trade fair booth. Colors have special significance and can send unconscious messages to attendees who could turn into customers. Colors also have a way of evoking certain emotions in people that could motivate them to trust your company. Using a combination of colors can also provide a marketing message that lets attendees know what your company is all about. If you’re not sure which colors to include in your trade show booth, we have a few suggestions to make the display more appealing.

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Preparing Your Team for Trade Shows

A trade show event is very important in terms of boosting the reputation of your business. This means that team members should be knowledgeable about your services and products. It also means that proven and effective customer service tactics should be implemented at the trade show. View some preparation tips that will yield great results at your next trade show.

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Promoting Trade Shows With Social Media

These days, social media is a huge part of the way we do business. If you’ll be attending a trade show soon, promoting the show with social media is a great way to get the message across. You’ll be able to reach thousands of people at once, and you can come up with new ways to increase excitement about the show. We have a few useful tips to keep in mind during the trade show advertising process.

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Trade Show Travel Tips

Attending trade shows is an effective way to market your services and products to hundreds or thousands of customers. Depending on the location of your business, you may be able to attend industry-specific trade shows locally. However, if large trade show events for your industry aren’t in your city or region, you’ll have to travel to attend these events. Preparing for an out-of-town marketing event takes planning and organization.

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Contact Us

Main Phone:
(800) 576-0018

West Coast:
(805) 658-1991

East Coast:
(850) 433-2680

Email:
info@exhibitcompany.com

Address:
412 Calle San Pablo, Ste 202
Camarillo, CA 93012