SWAG 2.0: How Companies Are Reinventing Event Giveaways

Remember the good old days when millions of Americans got on planes and went to trade shows in every corner of the country? It was one of the most effective ways for people to connect and get deals done. It was also an amazing tool for companies to build and promote...

An Industry Redefined: Utilize Your Allies

There’s a certain energy on a trade show floor that is wildly thrilling. To call it sensory overload would be an understatement. There are the perfectly positioned booths, of various scales and designs, the bright overpowering lights, the smell of the fresh carpet,...

Exhibitors Speak Out: Tech Takes Time

In the physical trade show world, exhibitors get to move in early, the big ones even earlier. The booth space is a home away from home, with care put into how tchotchkes are displayed and cases of water hauled in to keep the staffers hydrated. Exhibitors need time to...
How technology can help keep your event safe

How technology can help keep your event safe

By: Matt Laws The rollout of more and more vaccines will help large venues reopen and allow our industry to bring back in-person events in the coming months. It will be critical for event organizers and venues to work together to deliver events where attendees feel...

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3 Experiential Marketing Techniques to Embrace In 2021

3 Experiential Marketing Techniques to Embrace In 2021

March 9, 2021 Jeff Snyder Before the pandemic, brands were investing in the consumer experience more than ever. Pop-up shops, interactive ads and more helped brands deepen their connections with customers, which is critical because nearly three out of four consumers...

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8 Important Questions with Freeman Ceo Bob Priest-Heck

8 Important Questions with Freeman Ceo Bob Priest-Heck

8 Important Questions with Freeman Ceo Bob Priest-Heck Bob Priest-Heck, CEO of Freeman, knows — or should we say “nose?” — what triggers his mind back to a memorable business trip to China. All it takes is the simple waft of a traditional custard dessert to send him...

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FIVE BIG TECHNOLOGY TRENDS SHAPING TRADE SHOWS AND EVENTS

FIVE BIG TECHNOLOGY TRENDS SHAPING TRADE SHOWS AND EVENTS

FIVE BIG TECHNOLOGY TRENDS SHAPING TRADE SHOWS AND EVENTS When General Motors rolled out its new electric battery capabilities at CES last month, the car advancement was only part of the story. The presentation, viewed by thousands at the entirely virtual trade show,...

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10 PREDICTIONS FOR MEETINGS AND EVENTS IN 2021

10 PREDICTIONS FOR MEETINGS AND EVENTS IN 2021

The coronavirus understandably caught the events industry flat-footed last spring. Who can predict a once-in-a-century disease? But nearly a year into the pandemic, there’s been time to experiment, learn, adapt and develop better strategies going into 2021. Live...

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