The new season of “The Food that Built America” is a fantastic show – there’s drama, conflict, emotion and lots of fascinating stories about the brands we see almost every day. It’s both inspiring and entertaining. There are some mind-blowing lessons on business...
By Rae Oliver, TSNN.com Despite uncertainty from planners in the wake of the COVID-19 pandemic, the first few months of 2021 have shown that people are eager to attend events again. But it’s up to organizers to keep them safe and make them feel comfortable. In March...
Want to Find the Best Leads at Your Next Trade Show? Try the 10Q Approach May 20, 2021 Ethan Becker, PhD. One of the biggest communication challenges for trade shows is training booth staff to drive potential leads to scan their badge. The team is often made up...
By: Matt Laws The rollout of more and more vaccines will help large venues reopen and allow our industry to bring back in-person events in the coming months. It will be critical for event organizers and venues to work together to deliver events where attendees feel...
March 9, 2021 Jeff Snyder Before the pandemic, brands were investing in the consumer experience more than ever. Pop-up shops, interactive ads and more helped brands deepen their connections with customers, which is critical because nearly three out of four consumers...
8 Important Questions with Freeman Ceo Bob Priest-Heck Bob Priest-Heck, CEO of Freeman, knows — or should we say “nose?” — what triggers his mind back to a memorable business trip to China. All it takes is the simple waft of a traditional custard dessert to send him...
FIVE BIG TECHNOLOGY TRENDS SHAPING TRADE SHOWS AND EVENTS When General Motors rolled out its new electric battery capabilities at CES last month, the car advancement was only part of the story. The presentation, viewed by thousands at the entirely virtual trade show,...
TRADE SHOW INDUSTRY ADVOCATES UNDER NEWLY FORMED EXHIBITIONS AND CONFERENCES ALLIANCE The business events industry will be represented under a unified voice with the formation of the Exhibitions and Conferences Alliance (ECA), an advocacy group that will champion the...
The coronavirus understandably caught the events industry flat-footed last spring. Who can predict a once-in-a-century disease? But nearly a year into the pandemic, there’s been time to experiment, learn, adapt and develop better strategies going into 2021. Live...
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