5 Tips on Follow-Up Strategies for Leads

5 Tips on Effective Follow-Up Strategies for Trade Show Leads Recently, I had a phenomenal connection with an exhibitor at an industry trade show. We really clicked, the conversation flowed and their solution looked like a good fit. So when I got an email from this...

52 Best Trade Show Booth Games To Stand Out In 2023

Trade shows are serious business. Ninety-two percent of attendees say the primary reason for attending trade shows is to check out the featured products. However, there’s plenty of room for fun and games. Games are one of the best ways to ensure your booth stands out...

How to Create Your Custom Trade Show Displays

How to Create Your Custom Trade Show Displays In a sea of businesses, custom trade show displays can help yours stand out. Trade shows are a great way to gain awareness and meet prospective buyers. In order to catch people’s attention, you need a trade show...
The Exhibitor Advocate stands up for tradeshow exhibitors

The Exhibitor Advocate stands up for tradeshow exhibitors

Facing Goliath: The Exhibitor Advocate stands up for tradeshow exhibitors—and they have more than slings and stones in their arsenal Jessica Sibila might have a better shot at tackling an NFL fullback or gaining control of a runaway train than reining in skyrocketing...

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Las Vegas Convention and Visitors Authority is expanding

Las Vegas Convention and Visitors Authority is expanding

Officials with the Las Vegas Convention and Visitors Authority (LVCVA) presented an update on September 13, on plans for the $600 million third phase of renovation at the Las Vegas Convention Center. The project was previously approved in August for $740 million, but...

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How to Create Your Custom Trade Show Displays

How to Create Your Custom Trade Show Displays

How to Create Your Custom Trade Show Displays In a sea of businesses, custom trade show displays can help yours stand out. Trade shows are a great way to gain awareness and meet prospective buyers. In order to catch people’s attention, you need a trade show...

read more
EVENT PROFESSIONAL INSIDER’S PERSPECTIVES ON 2022 EVENTS

EVENT PROFESSIONAL INSIDER’S PERSPECTIVES ON 2022 EVENTS

After nearly two years of COVID-19, and with the Omicron variant still spreading, there is a clear shared desire to move on. While there is currently no “going back” to the way things were in 2019 and before, as our habits, technologies and approaches have evolved...

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RELY ON MARKETING FUNDAMENTALS TO SELL YOUR EVENT

RELY ON MARKETING FUNDAMENTALS TO SELL YOUR EVENT

As we enter year three of a global pandemic that upends plans from one minute to the next, marketing events remain a highly challenging endeavor. We thought vaccines would bring us back to normal by 2022, but once again, we find ourselves resetting our expectations...

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Unintended Consequences of the Empty Exhibitor Booth

Unintended Consequences of the Empty Exhibitor Booth

An event organizer’s priority is everyone’s health and safety. The Delta and Omicron variants certainly raised concerns as they seemed to pop up overnight. The good news is that events, even large-scale trade shows, have been staging for well over a year...

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How to Create Your Custom Trade Show Displays

How to Create Your Custom Trade Show Displays

In a sea of businesses, custom trade show displays can help yours stand out. Trade shows are a great way to gain awareness and meet prospective buyers. In order to catch people’s attention, you need a trade show booth design that exhibits company branding. This will...

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