As COVID-19 spreads to all corners of the globe and becomes the “talk” of social distancing has now faced us, we realize how important this is. Health experts are recommending this practice in efforts to contain the coronavirus that has infected more than 100,000 and...
According to the Environmental Protection Agency, the trade show industry is the second-largest producer of waste. Only the construction industry produces more. Quite rightly, more businesses are prioritizing eco-consciousness when attending trade shows.
It’s well-established that trade show banners can be critical to trade show success, but too many businesses forget that the why is down to them. Here are important but simple things to remember to ensure that your banners work for you.
We don’t recommend that you go to a trade show without considering which goals are most important to you. To do so would be like firing toward a target without checking to see where you hit.
Trade shows have been known to take over the lives of their organizers. It doesn’t need to be this way. We have the experience to improve not only your trade show experience but your life. Here are some key strategies that we recommend for their far-reaching results and for their ability to let you sleep like a baby while others are panicking. Follow these guidelines and get in touch with us at any time for an impact that you feel in your bottom line and your daily life.
We know what it’s like. Businesses often fail to see the wood for the trees. Fortunately, we keep our fingers on the pulse of exhibition booth trends so that you don’t have to. Here’s the lowdown on what has our attention at the moment and how you can use these insights to boost your own business at your next trade show.
Thoughtful planning and booth design can go a long way, making your booth more shareable and immersive at your next trade show. Incorporate storytelling to help your visitors understand what you do and why, and you’ll see the results at your exhibition booth and your...
Good news for busy people. Bigger doesn’t necessarily mean better. With the right attitude for your next expo, you can attract the right people to your booth and have a fun, productive, and successful trade show. No matter the size of your space, no matter how much time you have to prepare, we have the tips that will help you get the most out of your booth and your event.
“Zen pretty much comes down to three things — everything changes; everything is connected; pay attention.” – Jane Hirshfield With this in mind, here’s how to apply Zen practice to excellent conference booth design, forgetting the mistakes of past events, letting go of the outcome, and removing false boundaries that would otherwise hold us and our businesses back.