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Ways to Completely Ruin Your Trade Show Seminar

Imagine that your business is in the spotlight, with a rapt audience eager to hear what you have to say. That’s what a trade show seminar offers. If you plan it and pull it off with skill, your organization and what you do will remain in the mind of everyone who attends. If you miss the mark, however, they can remember you for all the wrong reasons. Knowing that a trade show seminar is key to engaging your potential customers, you most certainly don’t want to ruin it.

The Most Innovative Things Happening With Display Stands

As with practically every industry, technology and innovation are making an impact on the exhibit, trade show, and display stand field. We are excited about the most innovative things happening with display stands and the trends ahead, and how they can help boost your business at your next event.

The Best Pinterest Boards on Expo Displays

Pinterest has long been a hot spot for wedding planners, home chefs, and interior designers looking for inspiration. As you plan your expo display for an upcoming event, you too can benefit from Pinterest’s huge repository of images to spark new ideas.

Designing a Trade Show Booth: Real-Life Lessons

Each trade show and each organization exhibiting at a show is different, but through our time in the industry, we have found some common truths across trade shows and companies of all sizes and types. Read on to find out more about what we’ve learned along the way so that you can apply this information to your next booth. And, as always, we’re always available to put our expertise to work for you so you can sit back and relax knowing we have your booth design under control.

Top Reasons People Succeed at Trade Shows

If you are looking ahead at next year’s calendar and have the opportunity to visit a trade show as an audience member versus an exhibitor, that’s a great way to get a good idea of what things are like on the floor, to help make your decision.

The Most Exciting Trends in the Trade Show Business

Invest in a well-designed booth and ensure that you have plenty of business cards and other corporate literature on hand. And there are always new ways to attract the attention of potential clients!

The Critical Role Story Plays in Your Trade Show Seminar

A trade show seminar is an effective opportunity to market your business and attract new clients or investors. You have the chance to engage with an audience that is there just to listen to you and what you have to say. What you have to say should be interesting enough that they pay attention!

Common Mistakes Everyone Makes at Trade Shows

The first mistake people make about trade shows is thinking that they’re easy. After all, you just turn up and talk to people, right? What can be difficult about talking about your product or service?

Master the Skills of Trade Show Seminars and Be Successful

As with any kind of promotional event, meticulous planning is a necessity. Nothing can be left to chance. Having a detailed script for every aspect of the trade show seminar is a fundamental requirement. Keeping to the script helps you identify where modifications need to be made for improvement in future. An “after action” account of what worked and what didn’t will help you refine your trade show seminars.

Lessons You Can Learn From Trade Show Banner Mistakes