Fix What’s Broken for Attendees at In-Person Events

Fix What’s Broken for Attendees at In-Person Events By Dahlia El Gazzar, DES Attendee engagement is at the heart of every show. Here, Expo! Expo! IAEE’s Annual Meeting & Exhibition 2022 presenter Dahlia El Gazzar, DES, Owner and Tech Evangelist at Dahlia+Agency, shares ways in which exhibition and event organizers can create the ultimate attendee experience. Part one […]

BUDGET BREAKDOWN:
How the Exhibiting Dollar is Spent

BUDGET BREAKDOWN:
How the Exhibiting Dollar is Spent Confronted with post-pandemic budgets and rising inflation, exhibit managers need to know exactly where their money is likely to go in the foreseeable future. To help you compare your allocations to industry averages, EXHIBITOR surveyed more than 300 companies to see how the exhibit dollar is currently being […]

3 Record-Breaking Expos Signal Optimism for Continued Industry Growth

3 Record-Breaking Expos Signal Optimism for Continued Industry Growth Despite news this year that has portrayed trade show attendance as being down overall, some events are clearly beating the odds. Three recent record-breakers—PACK EXPO International, PRINTING United Expo and Equip Exposition—are sending a message of overwhelming positivity for the event industry’s future, with attendance surpassing […]

The Exhibitor Advocate stands up for tradeshow exhibitors

Facing Goliath: The Exhibitor Advocate stands up for tradeshow exhibitors—and they have more than slings and stones in their arsenal Jessica Sibila might have a better shot at tackling an NFL fullback or gaining control of a runaway train than reining in skyrocketing drayage rates, a decades-old thorn in the side of tradeshow exhibitors that […]

Las Vegas Convention and Visitors Authority is expanding

Officials with the Las Vegas Convention and Visitors Authority (LVCVA) presented an update on September 13, on plans for the $600 million third phase of renovation at the Las Vegas Convention Center. The project was previously approved in August for $740 million, but the management team was able find opportunities and alternative solutions to reduce […]

How to Create Your Custom Trade Show Displays

How to Create Your Custom Trade Show Displays In a sea of businesses, custom trade show displays can help yours stand out. Trade shows are a great way to gain awareness and meet prospective buyers. In order to catch people’s attention, you need a trade show booth design that exhibits company branding. This will enable you to […]

EVENT PROFESSIONAL INSIDER’S PERSPECTIVES ON 2022 EVENTS

After nearly two years of COVID-19, and with the Omicron variant still spreading, there is a clear shared desire to move on. While there is currently no “going back” to the way things were in 2019 and before, as our habits, technologies and approaches have evolved across the industry, there is still an optimism that […]

RELY ON MARKETING FUNDAMENTALS TO SELL YOUR EVENT

As we enter year three of a global pandemic that upends plans from one minute to the next, marketing events remain a highly challenging endeavor. We thought vaccines would bring us back to normal by 2022, but once again, we find ourselves resetting our expectations about event outcomes at this moment. Maybe we won’t see […]

Unintended Consequences of the Empty Exhibitor Booth

An event organizer’s priority is everyone’s health and safety. The Delta and Omicron variants certainly raised concerns as they seemed to pop up overnight. The good news is that events, even large-scale trade shows, have been staging for well over a year now—successfully and safely. Our good friends at Freeman and Epistemix commissioned a study last year […]