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The Critical Role Storytelling Plays in Your Trade Show Exhibit

Storytelling plays a significant role in branding and brand awareness. The brands that have an authentic story behind them are often the most successful. Have you ever left the movie theatre or finished a book while feeling very emotional? A tragic movie can leave people in tears, while an uplifting book can prompt tears of joy. Movies and books inspire strong emotions and captivate their audience from start to finish through the art of storytelling. And so can you.

los angeles convention center

Los Angeles Convention Center Survival Guide

The LA Convention Center is where over 350 huge events, trade shows, and expos are held throughout the year. The modern facility boasts 867,000 sq ft of event floor space and 4.2 million sq ft total area, making it the ideal venue for large events. Navigating your way around such a facility can be confusing, especially if it’s your first time attending the convention center. As a booth holder, you want to make sure everything runs smoothly before, during and after the event, so it’s important you arrive fully prepared and with the knowledge on how to handle the venue. Read on to discover how to survive the LA Convention Center and attend your event like a pro.

A great trade show booth

Amazing Hacks for Successful Display Booths

The downside to trade shows and expos is that they are often very expensive. A booth situated in a prime spot can set you back a fair amount. Booth designs can run into the thousands or even hundreds of thousands. On top of that, you have all the marketing, branding and freebies required to draw people over. So, while being part of a big trade show offers you an excellent opportunity to get yourself seen, it can be very costly initially too. That’s not to say that you can’t exhibit at a trade show on a budget. With careful and thoughtful planning, it is possible to make your booth stand out, even if you don’t have a lot of cash. Read on to find out our amazing hacks for having a successful booth on the cheap.

How to Stand Out at a Crowded Trade Show

Standing out at a trade show is an ongoing battle. The need to differentiate your company’s booth requires good design knowledge and style as well as knowing how to integrate pleasing visual differences into your message so that they are compelling. Getting people to line up at your booth or to keep coming back takes ingenuity and creativity. Coming up with a unique style and creating a buzz around your booth and what’s on offer is an ongoing challenge.

green recycling at a trade show

How Green is Your Trade Show Booth?

In 2012, the Environmental Protection Agency estimated that the Trade Show Industry was the second largest producer of waste by volume after construction. In the US, this waste was estimated at 600,000 tons of waste a year (1). It’s easy to see why, single-use banner stands and exhibit materials, lots of glossy brochures, and promotional gifts often made of plastic all quickly add up and a lot of it ended up in landfill.