Five reasons for coming to a trade show According to the Cornell University SC Johnson College of Business, attendees and exhibitors have five reasons for coming to a trade show. The five factors listed below are from the most important to the least for each segment. Exhibitors: Promote their brand Enhance relationships with existing partners […]
Women and Tradeshows: The Early Years March is Women’s History Month, a time to recognize and celebrate influential women, whether they be inventors, scientists, entrepreneurs, politicians, doctors, friends or family. Everyone has at least one woman in their lives, and if lucky and blessed, they have many more than one. Below are some women who […]
There’s a mystery to Gen Z that I think even we as members of the generation can’t quite figure out for ourselves. We are self-driven, fiercely independent and full of ambition—at least on the inside, and for the most part, we’re aware of all our good. Sometimes, it feels like the world isn’t. Unfortunately, what […]
Fix What’s Broken for Attendees at In-Person Events By Dahlia El Gazzar, DES Attendee engagement is at the heart of every show. Here, Expo! Expo! IAEE’s Annual Meeting & Exhibition 2022 presenter Dahlia El Gazzar, DES, Owner and Tech Evangelist at Dahlia+Agency, shares ways in which exhibition and event organizers can create the ultimate attendee experience. Part one […]
BUDGET BREAKDOWN: How the Exhibiting Dollar is Spent Confronted with post-pandemic budgets and rising inflation, exhibit managers need to know exactly where their money is likely to go in the foreseeable future. To help you compare your allocations to industry averages, EXHIBITOR surveyed more than 300 companies to see how the exhibit dollar is currently being […]
3 Record-Breaking Expos Signal Optimism for Continued Industry Growth Despite news this year that has portrayed trade show attendance as being down overall, some events are clearly beating the odds. Three recent record-breakers—PACK EXPO International, PRINTING United Expo and Equip Exposition—are sending a message of overwhelming positivity for the event industry’s future, with attendance surpassing […]
As inflation soars across the world, making staples such as food, energy, clothing and household items more expensive, U.S. trade show organizers are also facing their fair share of price challenges. Costs for event aspects such as transportation, hotels, venues, food and beverage, speakers and labor, to name a few, are rising nationwide and globally. […]
Facing Goliath: The Exhibitor Advocate stands up for tradeshow exhibitors—and they have more than slings and stones in their arsenal Jessica Sibila might have a better shot at tackling an NFL fullback or gaining control of a runaway train than reining in skyrocketing drayage rates, a decades-old thorn in the side of tradeshow exhibitors that […]
Officials with the Las Vegas Convention and Visitors Authority (LVCVA) presented an update on September 13, on plans for the $600 million third phase of renovation at the Las Vegas Convention Center. The project was previously approved in August for $740 million, but the management team was able find opportunities and alternative solutions to reduce […]
How to Create Your Custom Trade Show Displays In a sea of businesses, custom trade show displays can help yours stand out. Trade shows are a great way to gain awareness and meet prospective buyers. In order to catch people’s attention, you need a trade show booth design that exhibits company branding. This will enable you to […]