5 Tips on Follow-Up Strategies for Leads

5 Tips on Effective Follow-Up Strategies for Trade Show Leads Recently, I had a phenomenal connection with an exhibitor at an industry trade show. We really clicked, the conversation flowed and their solution looked like a good fit. So when I got an email from this...

52 Best Trade Show Booth Games To Stand Out In 2023

Trade shows are serious business. Ninety-two percent of attendees say the primary reason for attending trade shows is to check out the featured products. However, there’s plenty of room for fun and games. Games are one of the best ways to ensure your booth stands out...

How to Create Your Custom Trade Show Displays

How to Create Your Custom Trade Show Displays In a sea of businesses, custom trade show displays can help yours stand out. Trade shows are a great way to gain awareness and meet prospective buyers. In order to catch people’s attention, you need a trade show...
Trade Show Networking Tips

Trade Show Networking Tips

Having elaborate exhibits and displays at a trade show can bring more attention to your company and increase customer interest. This is definitely important, since visual appeal is part of what turns attendees into customers. However, you and your team should also have some networking tactics. Learning how to interact with other business owners and leave the trade show with potential business deals can be lucrative for your company. Just like you want to make a great impression on customers, you should be just as committed to ensuring that fellow business owners are intrigued by your company. Here are a few networking tips that will make your next trade show a success.

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Charge Station Features For Your Trade Show Exhibit

Charge Station Features For Your Trade Show Exhibit

There are several ways to make your trade fair booth especially appealing. Bright colors at your display stand can draw attendees to your area. Music and lighting can make the exhibit more attractive as well. However, additional features like a charging station can also make your exhibit one of the most noticeable at the trade show. There are some accessories you can add to the charging station that will come in handy for attendees. When potential customers are spending a considerable amount of time at your exhibit, they are more likely to learn about your products and services in detail. Here are some of the perks that make a charging station one of the most important parts of your trade show booth.

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Best Items for Trade Show Swag Bags

Best Items for Trade Show Swag Bags

Even if you have stunning exhibits and displays at your next trade show, it’s important to continue making an impact after the event. This is why handing out swag bags can increase brand recognition and help you establish a larger customer base.

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Best Colors For Your Trade Show Exhibit

Best Colors For Your Trade Show Exhibit

Decorating for a trade show means coming up with designs that are sure to get the attention of attendees when they come to your trade fair booth. Colors have special significance and can send unconscious messages to attendees who could turn into customers. Colors also have a way of evoking certain emotions in people that could motivate them to trust your company. Using a combination of colors can also provide a marketing message that lets attendees know what your company is all about. If you’re not sure which colors to include in your trade show booth, we have a few suggestions to make the display more appealing.

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Preparing Your Team for Trade Shows

Preparing Your Team for Trade Shows

A trade show event is very important in terms of boosting the reputation of your business. This means that team members should be knowledgeable about your services and products. It also means that proven and effective customer service tactics should be implemented at the trade show. View some preparation tips that will yield great results at your next trade show.

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Promoting Trade Shows With Social Media

Promoting Trade Shows With Social Media

These days, social media is a huge part of the way we do business. If you’ll be attending a trade show soon, promoting the show with social media is a great way to get the message across. You’ll be able to reach thousands of people at once, and you can come up with new ways to increase excitement about the show. We have a few useful tips to keep in mind during the trade show advertising process.

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Trade Show Travel Tips

Trade Show Travel Tips

Attending trade shows is an effective way to market your services and products to hundreds or thousands of customers. Depending on the location of your business, you may be able to attend industry-specific trade shows locally. However, if large trade show events for your industry aren’t in your city or region, you’ll have to travel to attend these events. Preparing for an out-of-town marketing event takes planning and organization.

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