How to Solve the Most Common Issues With Trade Show Banners

How to Solve the Most Common Issues With Trade Show Banners

Sep 17, 2019 | Trade Show Exhibitions

How to Solve the Most Common Issues With Trade Show Banners


We love trade show banners for their versatility, durability, and affordability. When designed well, they should be easy to move, easy to set up, and employ proven strategies to generate buzz. If you’re thinking that your trade show banners have not managed to be all those things and more, however, you are likely dealing with one of the common issues with trade show banners.


It’s true — not every trade show banner is perfect, nor perfect for each exhibitor. That doesn’t mean you can’t or shouldn’t use a trade show banner, of course. Thoughtful, professionally designed banners can be ideal solutions for exhibitors of all types. Every trade show banner issue is solvable or avoidable, especially when you are working with an expert company like our own.


Here’s what to watch for, and what you can do differently to ensure your trade show banner is the best it can be.


Banner Stand Problems

Banner stands are one of the common failure points for trade show banners. They are a vital part of the banner, keeping it upright and looking good, so it’s important that banner stands function correctly. When a banner stand is too old, worn out, or most commonly, poorly made to begin with, it brings the whole banner down with it.


Low-quality banner stands are known to lose adhesion, tilt to one side, curl, and experience a lot less stability thanks to cheap, thin materials. Cheap banner stands can be damaged in transportation, again thanks to inadequate material that bends and warps. Whatever the problem, the first thing to investigate is often the banner stand.


To avoid this problem, be sure that you are investing in a high-quality banner stand from the start. Look for something made of a sturdy material. Pay particular attention to the base as it is one of the most important parts of the stand. Ask about leveling feet that are adjustable to manage wobbly floors. Opt for top rails that use tension to hold fabric versus adhesives. And watch for transportation features like carry bags or cases that are designed to keep the banner stand in good shape while on the road.


Investing in a high-quality banner stand is well worth it to avoid the issues that go hand-in-hand with cheap materials.



Hanging Banner Issues

If you’re planning on using a hanging banner versus a banner stand product, you again need to take a look at the quality of the product before investing. A flat banner with no hanging mechanism is going to look unprofessional no matter what. This is because you will have to find a homemade way to get that sign up where people can see it.


Always use hanging banners that have a grommet or similar device for hanging. You can then use rope, zip ties, or something similar to secure them neatly and effectively.


Most hanging banners come with grommets as a standard. If you’re looking at a company that leaves them out, it may be a red flag. Make sure that the grommets are strong, adequately spaced, and not infringing on the graphics and text of your banner design.



Poorly Designed Banners

You’ve sprung for the high-quality banner stand and accessories, but your banner is jammed full of text and graphics that leave viewers confused and unsure of where to look. Whoops! Banner design is just as important as the structure of the banner itself. Your goal is not to share every detail of your business on one banner, but to attract attention by making your brand visible so trade show visitors will want to come over and learn more in person.


Just because a banner is big, that doesn’t mean you need to fill it with content. Working with a skilled designer is very helpful when trying to achieve a balance here. He or she can work with you to ensure the vital information is shared precisely, without overwhelming the banner or your audience.


While you’re at it, make sure that someone proofreads every word on your banner. Your banner may create your first impression. Typos don’t look good on anyone.



Sticking with an Outdated Banner

We know that trade show banners can be a big investment for your business, but if your banner is outdated in any way, it may ultimately be losing money for you. Much like your business and its other display materials, your banner should always be fresh and appropriately representative of the company. If you have rebranded, changed focus, updated information, or otherwise made enough shifts that your current trade show banner is out of date, it’s time for a makeover. It’s important, too, to keep an eye on the wear and tear your banner has experienced. Replace the display if it’s looking bad.


When you invest in well-made, accurate trade show displays, you should see that return on investment through increased engagement, greater visibility, and a clear indication that you are dedicated to providing your clients with the best.



A Good Idea: Working with Exhibit Company

Our trade show banners come in all sizes, with various features designed to suit your needs. Whether your company is looking for a removable cassette system to easily change out graphics as you go between trade shows or an outdoor banner that will stand up to the elements, you can count on us to get it done in an affordable, attractive way.


We know the kind of planning and work that goes into each trade show, which is why we make our products transportable and as lightweight as possible, reducing the effort it takes to get your banner stand up and attracting attention right away.


Whatever your trade show banner problem, Exhibit Company has the solution. Call us at 800-576-0018, or use our contact form to get in touch.