How to Master Conference Booths in Simple Steps
How to Master Conference Booths in Simple Steps
If you want to take full advantage of all that your next trade show can do for you, you and your company need to pay attention to how conference booths can make all the difference. Conference booths will help you distribute your messages and your latest and greatest marketing materials. They do so with style – or at least, they should – by being attractive and inspiring interaction.
Knowing that you want a conference booth is not enough. You need a design that instantly connects with your visitors’ sensibilities. That’s where we come in. Our booth designs are great at turning heads and drawing crowds.
If you are new to the world of trade shows, know that they offer great opportunities and there is nothing else quite like them. When a company has their space well-designed and well-staffed, you won’t have to wonder if it’s working or not. Just look for the crowd that has gathered. They’ve implemented some good ideas and we can show you how to do the same.
Conference and Exhibit Booth Ideas
Interaction. Perhaps first and foremost is interaction. Trade shows are not a spectator sport anymore. Consumers want to see and touch things for themselves, to experience your brand. Interactive conference booths leave a lasting impression. The activities you include will be remembered long after the trade show has ended.
The use of touchscreens for customers to see and hear your products and services up close is a great idea. You may want to include screens that capture people’s contact information, including their email address, rather than only hand out business cards that gather dust in wallets or slip down between the car seat and the door.
Interactive screens offer you a great opportunity to use the power of social media. Interactive trade show displays are perfect for connecting attendees to what you offer on the likes of Facebook, Twitter or Instagram.
For all those items you want to give away as promotional or discounted, be sure people see them right away. You could incorporate them into your video touchscreen presentations. However, don’t let the touchscreens do all the work. You will want to step attendees through everything you have to offer, personally.
Having your visitors participate in games or competitions is also a great interactive element. One of your tables could feature games or wheels where patrons ‘win’ a prize. Everyone likes to walk away with something special. A game or competition at your trade show can generate excitement and positive feelings that are forever associated with your brand.
Fabrics and Graphics
When designing a trade show display, it’s important to understand all your options so that you can make informed choices about how you use the space. It’s a question of choosing the right elements for you, rather than bombarding your visitors by using every inch of space to promote your brand.
Innovatively designed banners and table covers are often an effective use of space at a trade show booth. Very colorful designs can be stunning when most of the display is white or neutral. Splashes of color are always an eye-opener and they can do much to soften otherwise stark areas of your booth.
Also choose materials that fit your company’s brand, logo, and values. Recycled items are always a winner, especially if you are emphasizing being an environmentally friendly company. Fabrics can soften an otherwise ugly or rigid-looking structure, which can make people more receptive to your brand and more comfortable in your space.
Great graphics and the right materials can make a big difference at conference booths. Don’t forget your overhanging areas as well, where you can use banners or signs to enhance otherwise unused space.
Lighting and Music
Think about your products and services. How could unique lighting put these in their best ‘light’? The use of colored lighting or spotlighting can show off your best ideas. Lighting can be used to direct the gaze and experience of your visitors.
As for music, you want to use this to reach out to your audience. This means knowing who they are and what they like. Your music and audio choices should reflect right back on those attending the trade show. It will also show how aware you are of what’s hot and what’s not.
It’s also worth considering that trade shows can be noisy places and you don’t want to overpower attendees trying to outdo what’s being piped through the conference hall speakers or coming from other nearby booths. Having no music is also a choice. A quiet conference booth offers consumers a relaxing environment. This might be just what they need in an otherwise frantic building.
Assemble Your Best, Friendliest Team
Few things will sell your company as well as a friendly face. Leaving attendees to fend for themselves when they want advice or information is a great way to lose business and ruin your reputation. Similar goes for staff members who greet visitors as though they are just another number. If attendees don’t feel valued, they are more likely to go right to the next booth.
You know the people in your company who have the knack of engaging people and making friends. Make the most of them when it comes to your trade show. Your team should be friendly, enthusiastic, and informed about every aspect of your business so that they can answer any questions visitors may have.
Conference booths come in many shapes and sizes. They can be free-floating, custom or modular. But no matter how fancy they are, if your staff is absent, aloof, or preoccupied, it will show immediately and can damage your brand.
There are so many things to learn about the successful ways of setting up conference booths for your next trade show event. The Exhibit Company has been in business for around 30 years and we know all there is about setting up your next trade show event to be the most successful yet.
It doesn’t matter where you are, we can get a killer display to the show site. Throughout the US and Canada, we work with the best shipping and dismantle crews anywhere to get the job done for you. Your conference booth ideas are in good hands when you partner with us.
From concept to design to set up and close, we are there for you every step of the way. For more help mastering conference booths in simple steps, contact us online or call us at 800-576-0018. We look forward to working with you.