Facts About Expo Displays That Will Blow Your Mind

Need a little encouragement to get excited about your next expo display? These facts about expo displays will not only have you looking forward to showing off your stuff at a trade show, but they might also blow your mind.

1. About 8 out of 10 people who attend a trаdе ѕhоw hаvе buуіng аuthоrіtу.

If there was ever a statistic to make you stand up straight, that was it. It means that, on average, out of every ten people who stop at your expo display, eight of them have the power to decide to buy your product or service for their business.

Having an expo display takes your networking power to the next level, putting you in direct contact with decision-makers. It would be wise to go all out to make your expo display as attractive, useful, and memorable as possible. Your presence at a trade show also means that you have plenty of opportunities to learn from your visitors; these are people you should be listening to.

Sоurсе: CEIR: Thе Sреnd Dесіѕіоn: Anаlуzіng Hоw Exhіbіtѕ Fіt Into the Ovеrаll Marketing

2. For about nine out of ten trade show attendees, the primary reason for them being there is to see businesses featuring new products.

If you’ve been wondering what the focus of your expo display should be this year, you might want to read that stat again! If you have a new product, it’s a great idea to feature it at your expo. Even if you don’t have a new product, it’s probably wise to demonstrate your existing products, particularly if you could highlight a lesser-known use or a new application.

If you’re preparing for a product launch, your expo display might be the perfect place to do this. According to the numbers, you will have a good chance of connecting with people who want to see new products in action.

Source: CEIR: The Role and Value of Face to Face

3. Even for global brands, the perception of a brand unrepresented at an event drops by 5%.

To maintain your brand awareness and reputation, it’s essential to take part in key industry events. Unfortunately, not being there, for whatever reason, says something about your business, and it’s not good. Having a professional presence at events has a positive effect on visitors, however, regarding how they perceive your brand and its authority.

Source: Facetime.org “The Power of Live Events

4. According to the Display Wizard Exhibitor Survey 2017, more than half of exhibitors said their trade show staff gained sales skills through exhibiting.

You could feasibly save some money on costly training courses by finishing staff training on the trade show floor. As well as finalizing staff training, you can make valuable connections and sales that mean training will earn you money. And, according to respondents, staff who work an expo display also improve their product knowledge (46%) and bond with other members of staff (38%).

Source: Display Wizard Exhibitor Survey 2017

5. Almost three-quarters of small and medium-sized enterprises won business through face-to-face networking.

If you run a smaller business that does not have deep pockets for advertising, an expo provides a potentially lucrative networking event with great ROI.

Small and medium-sized businesses can make useful contacts and generate new business. With a professional expo display that needn’t break the bank, you can have a sound physical presence and win business through in-person networking.

Source: Display Wizard SME survey 2015

6. Brands that exhibit at live events are more innovative face-to-face.

At trade shows, exhibitors can explain how their products or services differ from those of competitors. The inherent interactivity of this communication engenders an ability to “think on one’s feet,” understand customer needs, and adapt to make authentic connections, contacts, and/or sales.

Source: Facetime.Org “The Power of Live Events”

7. 8 out of 10 trade show exhibitors said that meeting potential customers was the most positive aspect.

Businesses do not do business with other businesses. They do business with people. Exhibiting at a trade show reminds both sides of a transaction that this is true. According to respondents, other primary advantages of exhibiting at a trade show include meeting existing customers (44%) and building brand awareness (63%).

Source: Display Wizard Exhibitor Survey 2017

8. 65% of attendees said they can deepen people’s understanding of products or services in person at a trade show.

Some traditional forms of “communicating” with consumers are typically one way, such as print and television. While social media provides greater interactivity, the back and forth of a face-to-face meeting can lead to deeper communication and clearer explanations about a brand.

Source: EventTrack 2016 Experiential Marketing Report

9. According to about half of exhibitors surveyed, the best way to attract attendees is to have an eye-catching stand.

In our experience, it’s true. You need to be able to back up what you say you will do for your potential customers, but, in the first instance, there is little so attractive to potential customers as a well-designed, professional expo display.

You can build on the success of your fantastically designed expo display by offering thoughtful giveaways (34%). It is also an excellent idea to use social media (31%) before and after the event to build anticipation and to follow up with attendees.

Source: Display Wizard Exhibitor Survey 2017

A professionally-designed expo display remains a powerful marketing tool as attested by surveyed exhibitors. They are great for product launches, building brand awareness, and generating new business.

In co-ordination with a digital marketing strategy, your business can cover all bases and make the most of various ways to have your brand interact with existing and potential consumers. Make the most of your marketing powers by attending trade shows and using thoughtful, professional expo displays that express your brand and attract visitors.