As we enter year three of a global pandemic that upends plans from one minute to the next, marketing events remain a highly challenging endeavor. We thought vaccines would bring us back to normal by 2022, but once again, we find ourselves resetting our expectations...
An event organizer’s priority is everyone’s health and safety. The Delta and Omicron variants certainly raised concerns as they seemed to pop up overnight. The good news is that events, even large-scale trade shows, have been staging for well over a year...
In a sea of businesses, custom trade show displays can help yours stand out. Trade shows are a great way to gain awareness and meet prospective buyers. In order to catch people’s attention, you need a trade show booth design that exhibits company branding. This will...
Remember the good old days when millions of Americans got on planes and went to trade shows in every corner of the country? It was one of the most effective ways for people to connect and get deals done. It was also an amazing tool for companies to build and promote...
In-person trade shows are continuing to make a comeback, filling a face-to-face business and knowledge gap for the industries they serve that digital-only events just can’t duplicate. Here are two major events that pulled off safe and successful iterations recently....
Event professionals and suppliers have happily descended upon Las Vegas since 2011 for IMEX America, but this year is shaping up to be an even more joyful experience for everyone involved, as they join with peers in-person again after a long and challenging hiatus due...
The future is bright for the meetings and events industry in Mexico and Latin America! This was evidenced by the recent in-person success of IBTM Americas, the leading annual event for the region’s meetings, incentives, conference and events industry. Held Aug. 18-19...
Today’s marketing teams are focused on engaging with the thousands of prospects and customers in their contact databases to generate awareness. Once you have that prospect engaged, the next step for any customer in their journey is education. Customers need to...
When was the last time you attended a great company event? For many people, it was at least a year and a half ago, before the global pandemic and resulting lockdowns took hold. In part, this is because we instinctively think about an “event” as something that happens...
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