If you are looking ahead at next year’s calendar and have the opportunity to visit a trade show as an audience member versus an exhibitor, that’s a great way to get a good idea of what things are like on the floor, to help make your decision.

As with any kind of promotional event, meticulous planning is a necessity. Nothing can be left to chance. Having a detailed script for every aspect of the trade show seminar is a fundamental requirement. Keeping to the script helps you identify where modifications need to be made for improvement in future. An “after action” account of what worked and what didn’t will help you refine your trade show seminars.