How To Have An Outstanding Trade Show Booth Display
Attending a trade show means that you’ll be exhibiting the best parts of your company to attendees who are potential consumers. This means that you’ll have to put your best foot forward when it comes to creating trade show displays that will get the attention of customers and give them the right impression about your business. Color, shape, booth features and creativity all play a part in having an outstanding tradeshow exhibit. Here are some trade show booth display design tips to ensure that the next trade show you attend is a success.
Trade show booth displays should have an element that makes them stand out. You may use bright colors that will draw people to your booth right away. Or, you can use graphics to create life-size versions of your products or large images of satisfied customers. Music or lighting can ensure that people remember your trade show booth, as well. Work with your team to come up with ways that you can be original and effective at your next marketing event and develop a substantial plan that will help you showcase your products and services in a memorable way.
Attract People Immediately
Make sure that your booth includes signage that lets people know why they should visit your exhibit. If you’re offering free promo items, put up a sign that informs attendees that they can get a free gift when they visit your booth. If you have samples for food or beverage items, make sure that the samples are clearly displayed so that attendees can see them easily. If you’re offering a prize for people who make a purchase at your booth or if you’re holding a raffle, make sure the signage on your exhibit displays indicates this. People usually plan to go to several booths at a trade show and want to see as many exhibits as possible. This means you’ll need to have something at your exhibit that makes you different from all the other booths at the trade show, especially if you’re at an event for your industry where most companies are selling products and services that are similar to yours. If you don’t have something that will get the attention of attendees in a few seconds, this could mean that you’ve potentially lost a customer.
Focus On More Than Design
Finally, remember that your trade show booth display design isn’t the only aspect you should focus on when you’re putting your trade show booth together. Even though features like spotlights, colored lighting, brightly colored banners and elaborate table covers are a great way to get people to come to your booth, you’ll need to have more to offer. This means you’ll need to train your team to be especially friendly and informed when potential customers have questions. You’ll also need to make sure that your product demos are intriguing and easy to understand; if you can, make the demo interactive so that attendees will actually remember your business after the trade show. You can even ask people to tag you on social media after visiting your booth or do some live streaming that features attendees to take a more inclusive approach to market.
Are you ready to have an outstanding trade show booth display? Let the Exhibit Company help you. We have been designing outstanding trade show booth displays for over 29 years. Happy to say we are approaching our 30 year anniversary! We are located in CA but build trade show booth displays for clients all across the country from CA to Las Vegas, Chicago to NYC as well as internationally. Contact us to get started!