Fantastic Trade Show Booth Ideas That Attract Visitors
Organizing your trade show booth means more than just getting stands, podiums, and seating for your team members and attendees. You’ll also need to make sure that you’ve incorporated fun and interesting elements that will attract the people who will pass by your booth. Here are some fun trade show booth ideas that will help you to make a lasting impression on potential customers, as well as other business owners who may want to partner with you in the future.
Contests are awesome trade show ideas if you’re attending a large trade show and have a few large prizes that you want to give out to the winners. You can even display the prizes at your booth to motivate attendees to interact with you. For instance, if your company sells all-natural foods and beverages, put together a gift basket with your most popular products and decorate the basket to make it more appealing. You can also advertise that you’re offering free or discounted products or services for people who win the contest. All your signage should indicate that every attendee who comes to your booth is eligible for the contest, and the requirements for the contest should be easy and fun so that attendees can meet the requirements quickly and have a good time learning more about your business. When filling out the contest form, along with their name have them include their email. This is a great way to grow your email list and gain leads.
You can also let attendees know that you’re live streaming the trade show and that they will have a chance to be on your social media pages when they visit your booth. You can make this evident in your booth signage, but you can also announce your plans to live stream on your website and social media outlets weeks or days before the trade show. This will not only appeal to people who are coming to the marketing event in person, but also to those who are not able to attend but still want to keep up with the show and learn more about your services and products.
Think about the nature of your business and add creative elements to your exhibit that will increase brand recognition, as well. Interactive booth ideas like a prize wheel are an effective way to teach people about your brand while offering them memorable and practical prizes. For instance, if you own a software company, you can put together a gift bundle of things that will make it easier for customers to use the software, such as mousepads, covers for tech devices or USB drives. Include your logo and/or slogan on all the products you give away so that people will be reminded of your company once the trade show has ended.
It’s also a good idea to have music at your booth to draw attendees in and to make the exchange between your team members and potential customers a little more relaxed. You can also add features like a spotlight or even a mascot, depending on the nature of the trade show. Even if you’re not selling any products at the trade show, these tactics will increase the chances that people will remember you and make purchases in the future. Consumers are likely to be impressed with your creative trade show booth ideas and to think favorably of your company because of its originality.
Do you need Fantastic Trade Show Booth Ideas That Attract Visitors? The Exhibit Company can help you. We have built a great reputation through many years of designing and building trade show booths that are unique and different to each business industry. Our trade show booths are known to leave a lasting impression. Contact us to learn more. Our company is located in Camarillo, CA, however, we design and build trade show booths all across the US from CA to NY as well as internationally.