Promoting Trade Shows With Social Media

These days, social media is a huge part of the way we do business. If you’ll be attending a trade show soon, promoting the show with social media is a great way to get the message across. You’ll be able to reach thousands of people at once, and you can come up with new ways to increase excitement about the show. Here are a few useful tips to keep in mind during the trade show advertising process. Include All Necessary Information When you’re posting about the trade show, include all the details for those who may want to attend. Let your followers know where the show will take place, as well as the date and time. Inform them about when you’ll be hosting special exhibits or raffles, and provide some information about the additional features at your trade show booth. You can even use multiple posts to emphasize different aspects of the show. For instance, one post focuses on letting people know more about the trade show venue. If people are traveling from out of town for the show, mention attractions that are near the venue. If attendees want to know more about how to make purchases at the show, emphasize the products and services you’ll be offering and the times you’ll be exhibiting. Don’t Forget Pictures Expert graphics and pictures are extremely effective in social media. An appealing image will make potential attendees want to learn more about what your company has to offer. You can post a picture of the trade show venue, a picture of your exhibit from previous shows, or your company logo. These are all great ways to increase interest in the event. Include a picture with the information you’re providing about the trade show, you’ll get people’s attention faster. It’s also especially appealing if you have a few different graphics on hand. This allows you to include a different picture for each post. Interact With Followers Don’t wait until you’re at your display stand to talk to customers. Be sure that you interact with the people who follow your company’s social media pages. If followers have questions about your business or want to know more about the trade show, make sure you answer their questions promptly. If you want to get feedback from the attendees who have gone to trade shows of yours in the past, make sure you pose questions online that welcome their opinions. Even if people have complaints or concerns about your products, answer their inquiries professionally and as quickly as possible. This is an effective way to market before the trade show. When potential and existing customers know that you want to maintain a positive, professional reputation, they are more likely to respect your business. Offer Incentives Social media followers are more likely to interact with your company online if you offer incentives. When you’re advertising your participation in an upcoming trade show, organize contests and raffles for followers. Provide free products or discounts for followers who take a selfie with you at the trade fair booth. You can also provide gifts to loyal customers who visit your booth and have been purchasing your services and products before the trade show. Or, you can send coupons or discount cards to customers who send you pictures of themselves or family members using your products. If you’re interacting with customers and followers weeks or months before the trade show, you’ll make more of an impact at the actual event. This can lead to more sales, both during and after the trade show. Make sure customers have a positive perception of your company and enjoy their trade show experience. They’ll be much more likely to talk about your business on social media and get others interested.