How to Increase Profit With Your Exhibition Booth
How to Increase Profit: Exhibition Booths
A trade show or exhibition is not only an opportunity to showcase your company and what it does. It is a great way to increase your profits. Of course, translating an exhibition booth into profits is not as simple as setting up a display and watching as people roll in to spend money. Consider it a marketing move that requires the same level of preparation and attention to detail that any other advertisement would necessitate.
While exhibition booths might seem easy, the truly successful, profitable displays are ones that involve a lot of time, work, and resources. It makes sense, then, to focus your efforts on the events, and the booths, that will best bring a return on your investment.
As experienced creators of trade show exhibit systems that help our clients stand out with a great and lasting impression, here are a few of the tips and tricks we have picked up along the way to help you maximize your exhibition booth profitability.
Exhibition Booths with Lounge or Meeting Areas
It is important to make time, and space, to talk with prospective clients and interested visitors about how your company can serve their needs. While some people will stop by for the freebies, or to ask a few quick questions, others would stay and chat if there were a suitable space.
If your booth is not conducive to a quieter, more personal meeting, those interested individuals will likely end up leaving before you have the chance to make a connection. Nobody wants to fight for attention or yell over the noise of a trade show or exhibition. That is where a small but comfortable lounge or meeting area can transform your profitability at a show.
When you can usher an interested party into a comfortable place to have a conversation, you can take the time to answer their questions, engage on a deeper level, and ideally, create a lead that will eventually convert to a sale. Even if you are only making a lounge area available to anyone who needs a place to rest or recharge, it is a great opportunity to strike up a conversation about your organization.
On top of having the space available, if you are taking the approach of a lounge or meeting area, be sure to have the right amount of staff on hand at your booth. You’ll need to have the personnel numbers to allow for conversation with interested visitors, without having to rush away to tend to the main booth.
Exhibition Booth Social Media Walls
Not everyone wants to pull up a chair and talk, but there’s always social media for those who would rather carry on a conversation online. The odds are good that people attending a trade show or exhibit are connected to various social platforms, including Facebook, Instagram, and Twitter. They’re going to be talking about the event online anyway, so why not encourage them to do so, and highlight their interactions, as part of your booth design?
With a social media wall, you can encourage visitors to talk about the show and your company (using appropriate filtering, of course!). With their engagement shared large across an interactive screen as part of your booth, it will draw in even more visitors who want their name in lights, too. This also has the added effect of bringing in interaction from social media users who are not there in person, but could be following online.
With this booth design, you are spreading the word about your company and your booth, bringing in more people which naturally translates to more leads, more conversions, and higher profits.
Saving Money on Booths
Another way to increase profitability is to reduce costs. There are many ways to find cost savings in your trade show exhibition booths, without cutting back on quality. We offer solutions like reusing used displays, which can be refurbished, added to, re-laminated, and rebranded so your organization can purchase a larger display at a much lower cost, adding room to your budget to boost profits or to further invest in other display components like the ones we have listed above.
A refurbished booth can cost half of what a comparable new booth would, and many used booths are already in fantastic shape from companies who only used them a few times before switching out for something new. It’s also a great way to promote environmentally friendly practices by reusing materials that would otherwise be discarded.
We also offer rentals of all sizes and types, perfect for trying out a new exhibit booth style before fully investing, or for adding to your booth one show at a time. Contrary to what many people think, a rental isn’t obviously generic, and can be almost indistinguishable from a custom design. Choosing a rental saves costs not only on the design and fabrication of the display but also in repair and storage fees.
You should also consider the long term cost savings of upgrading your displays, for example, switching from a printed sign to a digital option. A well-designed print sign is attractive, but has a shorter lifespan than a digital sign that can be changed with every new event, product, or feature. Digital displays are also generally more robust and durable than a more easily damaged print sign, again adding up to cost savings over time.
We are full of great ideas for maximizing your company’s profitability at trade shows, exhibitions, and other business events, from innovative displays to sourcing the equipment you need to save money while keeping up with those ever-important first impressions. Let us know what you need, and we will help you with the display booth options to make it a reality. Fill in our online form or call us toll-free at 800-576-0018 to find out more about what we do and how it can help you.