According to the Environmental Protection Agency, the trade show industry is the second-largest producer of waste. Only the construction industry produces more. Quite rightly, more businesses are prioritizing eco-consciousness when attending trade shows.
The trend reflects the desires of more and more customers, particularly younger generations who are increasingly entering the workplace and are more likely to associate with businesses that align with their values. This is great news for our planet and it can be good for your trade show design too.
Customers want green. Give them green. Here are some of our favorite green conference booth displays. They demonstrate that being socially responsible in no way diminishes their messages, but rather makes them more current and relevant than ever.
Nature’s Path Foods
“We make decisions that uphold our values and our mission to leave the earth better than we found it.”
As the company name suggests, this family-owned, organic food firm is all about nature and sustainability. Their products include such foods as cereals, granolas, oatmeals, and snacks. And the website announces their commitment to 100% reusable, recyclable, and/or compostable packaging by 2025. It was only natural that their trade show display should reflect their brand. They achieved this in great style in 2016 when they won Exhibitor magazine’s Gold Award for Green Exhibits.
Visible across the trade show, Nature’s Path Food’s exhibit used natural materials to create a scalable tree. A wooden staircase leading into the heart of the exhibit made the display wondrous and interactive. It was definitely an exhibit to be shared and remembered.
It also embodied the values, beliefs, and style of the brand. It ticked boxes for being uncluttered, representing the brand’s simplicity. And it offered people places to sit, making it as welcoming as its customers would expect.
The Honest Company
“We’re on a mission to change the world, one product at a time.”
The Honest Company aims to provide transparent and thoughtful design. It offers its customers safe products for the home and the body, untested on animals, created by in-house experts, tested by dermatologists. Founded by Jessica Alba, this wellness brand’s goal is to empower people to make healthy choices, providing clear information and uncompromising product performance and safety.
You might say that booth designers took the word “transparency” and ran with it. They created a bright and inviting space with several glass walls, suggesting a company with nothing to hide. The designers have made effective use of the glass so that the feel is open and clear, but the panes are not plain, adorned as they are by the company logo and other visual elements that reflect the brand’s style and colors.
Green flooring welcomes new visitors to the space. Natural wood pillars support the construction. And flowers flourish on what appears to be a living wall around the company logo, while a wooden wall at the rear of the display emphasizes both the natural feel of the brand and its products.
This is a good example of a company that is not essentially a firm making green products, but that has made green design an integral part of its marketing strategy. Kohler is a US manufacturing company, best known for its bathroom and kitchen fittings. Its inventory includes smart products and the firm offers to transform your space with technology.
It transformed space at an exhibit by occupying a reclaimed shipping container. The booth designers pressed home Kohler’s alignment with eco-consciousness by painting the container green and decorating it with green floor, cushions, and “chairs.”
The chairs were unique, bathtub seats, used to attract visitors and encourage them to see and feel the firm’s products in action. Device charging stations were in keeping with the firm’s smart, techy edge, and offered passersby yet another reason to visit and to linger.
Eco Friendly conference booth displays are not restricted to particular industries. You don’t need to be producing organic baby food to consider a green conference booth display. The reality is that more and more customers make eco-responsibility a significant part of their decision making when working with a business. Creating an eco friendly trade show booth satisfies these consumers and is also a good way to stand out, because not all businesses are doing this yet. Being part of this continuing trend is a good way to get your business’s head and shoulders above the crowd.
As you’ve seen, with thoughtful design, you can make green design work for almost any business. There are likely to be some aspects of your processes where you could make a commitment to sustainability, transparency, and social responsibility. Transforming this concept into a physical conference booth display can help your business grow by attracting new customers and giving existing customers another reason to love and respect your brand.
It’s important not to have your booth display appear contrived. With professional design and honest values, however, there is no reason for this to be the case. Eco Friendly booth design can take various forms and consist of many elements, including:
• reusable packaging.
• materials that are recycled, recyclable, or renewable, such as bamboo.
• displays that are designed to be reused rather than one-off disposable elements.
• LED lights, which use as much as 95% less energy than incandescent bulbs typically used at trade shows.
• Water-based inks in place of inks that are solvent-based.
If you wish to reduce pollution and conserve natural resources during your next trade show, get in touch with us for more information; we can help you honor a commitment to eco-friendly practices. Get in touch to learn more about how we can help you achieve your goals and communicate your values to your customers with ethical, eco-friendly design.