Should You Create an App for an Upcoming Trade Show?

If you and your team will be attending a trade show soon; marketing is an important part of preparation. You’ll need to let current and potential customers know about the show. Marketing also entails describing your business in a way that is appealing to consumers. Technology plays a huge role in marketing and promotion these days. It may be a good idea to create an app to advertise the trade show. There are certain factors that will let you know if creating an app is the right marketing move for you. If you’re considering this, there are some important things to include in the app.

Know Your Audience

Using show management systems like an app is a good idea, if your audience will be attracted to an app. If the majority of your customers prefer to interact via phone or in person, an app may not be effective. However, if you’re looking to draw a new customer base, you can use technology to accomplish this task. An app is also a good idea if most of your customers already interact with you online. If you communicate with your customers primarily through your website or social media, an app can also be effective. The app should be easy to use and navigate, so that every customer can access it. This can appeal to consumers who are not tech-savvy, as well as customers who prefer online communication.

Your app should resemble your website. Include the same logo that is on your site to further emphasize brand recognition. Make it easy for customers to contact you through the app as well. When you can assist consumers in navigating the app, making purchases, and keeping up with trade show dates, you’ll make a great impression. Customer service is an effective form of marketing that can make customers feel more comfortable before the actual trade show.

Provide New Features

 Before your company shows up at corporate events, build anticipation with an innovative app. While your app should have familiar graphics and features, you should also offer new amenities. After all, you want to motivate customers to use the app. Allow clients to customize the products they want on the app. Give them the ability to leave reviews and see what other customers are saying. Make sure the app works quickly and that all features are functioning properly. You can add features that allow attendees to RSVP for the trade show. Provide tutorials on the app that show customers how to use your products. Continue to invite customers to connect with you via social media from the app as well. Providing more ways to communicate with potential attendees enhances the overall customer experience.

Incorporate the App into the Show

Even though you should incorporate exhibit design solutions into your trade show booth, don’t forget to incorporate the app into the event. Encourage attendees to use the app at the trade show to provide you with contact information. Make sure attendees know they can participate in raffles and promotions through the app. Offer coupons and discounts to those who use the app. Include signage at your exhibit to encourage attendees to download the app if they haven’t already done so. Be sure the app is accessible on Android and Apple devices. You can also encourage customers to access the app to leave you a review after the show. This is a great way for you and your team to assess the success of the trade show. The app is also an effective way to thank attendees for their loyalty. Even after the trade show, communicate with attendees through the app to announce new products and services. Customers need to see the value of keeping the app on their mobile devices for you to build lasting professional relationships with attendees.