Top 10 Creative Custom Trade Show Exhibit Ideas
Trade shows are the perfect environment to allow your business to stand out. Since you’ll be in a different space, you’ll also have the opportunity to show your creativity in ways that you wouldn’t be able to display in an office. The show floor can be a chaotic place which is why it’s so important to come up with trade show booth design ideas that will solidify your company in the minds of consumers for months or even years to come.
1. A Live Element
A live representation of what your company represents should definitely be part of your custom trade show booth. Meet with your team to come up with a way to showcase your product in the best light so that attendees will understand how to use your services right away. For instance, if you have eco-friendly or plant-based products, set up a backdrop at your exhibit that features live plants that are being watered as you talk to attendees. This live element also makes it easier for people to understand how the natural ingredients in your products are selected and cultivated.
2. Provide Relief to Tired Guests
Trade show visitors do a lot of walking at the shows. Visitors will appreciate a comfortable place to rest for a few minutes or an offer of a quick refreshment. Look at this as a great opportunity to talk to people about your business while they visit your booth space.
3. Create Interactive Experiences with Virtual Reality
People are eager to try new technologies. Most people have heard of Virtual Reality but have not had the chance to try it. Offering such an experience will draw quite a crowd to your booth. VR experiences can give customers the experience of using your product. An example would be driving a new car on a test track from the comfort of your trade show display.
4. Encourage Learning
Give attendees a short tutorial of your products and provide useful information that customers will want to know about your company. Encourage potential customers to leave questions in a virtual suggestion box or conduct short interviews with attendees for live streaming.
5. Be Bold
A mascot, bright colors, and music are all bold ways to make your trade show booth design ideas stand out. Get people’s attention right away, so they’ll be motivated to stay at your booth for a while.
6. Embrace Sustainability
Using recycled and recyclable materials is eco-friendly. Green conscious consumers will notice your trade show display because of its creative use of aesthetically pleasing materials.
7. Add a Unique Element
A small fountain, a life-size replica of your logo, or a prize wheel are all unique elements you can add to your exhibit to make sure your table is different from all the others, which will appeal to attendees and motivate them to tell others about your business.
8. Encourage Feedback
Don’t shy away from feedback from attendees. Encourage them to tell you what they liked best and least about your exhibit and company.
9. Great Lighting
Create another world using projection mapping. Similar to video mapping, the projection mapping technique is used to turn objects, often irregularly shaped, into a display surface for video projection. This technique can bring life, movement, and excitement to a trade show display.
Finally, make sure that you use live streaming at your trade show exhibit so that those who aren’t at the show can still see your booth and demos in real time. You can also post this on your social media platforms and let your followers know when to tune in to bring more attention to your business, products, and services.
There are many trade show exhibit companies out there, however, it is extremely important to find the best trade show company who has the knowledge and expertise in designing a custom trade show booth that will be not only creative but will attract visitors as well. Look for a trade show company who can provide you with images of custom exhibit booths they have designed and built.
The Exhibit Company located in Camarillo, CA is that company. We design and build custom trade show booths for clients across the country, From Boston to New York, Las Vegas, San Francisco and beyond. If you are in the Camarillo, Ca area feel free to visit our facility or call us at 805-658-1991 to schedule an appointment? If you’re on the east coast call our Florida office at 1-850-433-2680. You can also call our 800# at 1-800-576-0018—we look forward to putting creative custom trade show exhibit ideas to work for you!