A Guide to Choosing Which Trade Show Is Right for You

Whether you’ve just started marketing your business or your company has been around for years, you’ve probably considered going to a trade show. However, every trade show in your city or state isn’t the right one for you. There are some factors that you’ll need to consider in determining which trade shows you should prepare to attend, and which shows you can pass on.

Industry

Even if some of the best trade shows in the world come to your area, you should still think about whether your industry is represented at these shows. You could look at this two ways: perhaps your business will stand out if you’re the only company with certain products or services at the event, or your company won’t fit in or get noticed because you don’t have similar services or products as other trade show exhibitors. For the most part, it’s best to attend trade shows that will make you competitive, which can inspire you to be especially creative with your exhibit and motivate you to come up with new and exciting ways to present your products. Choosing trade shows that are within your industry also shows attendees that you’re confident in what you have to offer and don’t mind literally standing alongside your competitors.

Size

The size of the trade show should help you determine whether your company should be present. The best trade shows to attend are those that will allow you to showcase your company in the best light. If you’re just starting out, it may be best to attend small, local trade shows to establish a client base, then move to larger shows as you get more of a following.

Travel Arrangements

Think about the travel arrangements that will have to be made for you and your team to attend a trade show. If the costs associated with traveling to the trade show is more than what you’d normally make during the time you’d be away, make sure that you’ll be able to reach at least double your customer base if you attend the show. If you attend a local show, you may not have to shut your office down completely; just assign a few team members to the show so that you can continue doing business as usual while still gaining a new potential customer base.

Connections

When you attend business trade shows, it’s important to make sure that you can network effectively. If it would be helpful for your business to be endorsed by a CEO or successful businessperson in your industry, find out which trade shows will increase your chances of being able to talk to these individuals personally. Trade shows that allow you to forge potential partnerships with other businesses are also ideal, particularly if you and the business you’re networking with could be mutually beneficial to each other. Attendees typically enjoy seeing businesses work together, so this could result in a larger customer base for you in the long run, which means your trade show attendance will prove to be worthwhile.

Once you have determined which trade show is right for you-you will need to start in the preparation of your trade show event booth. The experts at The Exhibit Company can help.  We will discuss your business, industry and the size of the trade show you will be attending. We can design complete exhibit systems with custom trade show displays that are perfect for your business and will attract visitors.  Your trade show exhibition booth will not only attract visitors the day of the event, they will leave with a fantastic memorable impression.

Contact The Exhibit Company to learn more. We are located in CA, however, we provide complete trade show exhibition services to the entire US from CA to NY, FL and all the way around the world.