Guide to Effective Pre-Trade Show Marketing

There are several elements that go into preparing for a trade show. Marketing to potential attendees is a vital part of the process. It’s important to promote the show and to let established and possible customers know that you’ll be in attendance. There are a few tactics you can use to ensure that lots of people are aware of the show and are interested in visiting your exhibit. When your pre-trade show marketing is effective, you’ll also be increasing the chances that people will get in touch with you after the trade show to make purchases or inquire about business partnerships.

Email Marketing

A pre-trade show email campaign is a great way to inform your customer base about the upcoming event. You can also use the email as a way to provide details about your company’s history and customer service philosophy. Be sure that the email includes all your contact information. This ensures that people can get in touch with you before the show to get further details or to place orders. A link to your website is also necessary so that customers can visit the site a few times before the show. This allows them to get acquainted with what you have to offer. The trade show email campaign should start about a month before the event. You can send out this email earlier if the show is out of town and attendees will have to make travel arrangements. Send reminder emails about the event once a week. Be sure to give people the option of unsubscribing from the emails if they no longer want to receive them.

If you get significant responses from people who are asking about the trade show or if you have a list of clients who have already expressed interest in the trade show, a trade show invitation email is an effective marketing tactic. This is one of the trade show promotions that makes people feel as though they are exclusive customers. The invitations should include all necessary information about the trade show. Let them know important details like where to find your booth or where to park. This will alleviate any stress that a person may feel when not familiar with the area and location.

Trade Show Gifts

Gifts are among the trade show promotion ideas that will get people excited about visiting your booth. When people know you’re offering them something free, they are more likely to engage. Engagement can bring future business partners, customers, and sales. You can give gift baskets with a variety of your products so that attendees can see which of the items they like best. Or, your gift can be a promo card or coupon that allows customers to get a certain percentage off when they buy items from your site. The promotion could also include a free gift when a person makes a purchase over a certain dollar amount.

After you’ve established a rapport with customers who have visited your trade show booth, you can send them discounts and gifts every few months. This is a great way to thank them for their business and to showcase any new products or services you’re offering.

The Exhibit Booth

Now that you have gained knowledge about pre-trade show promos to get people engaged and want to visit your booth, its time to build your trade show booth. The first step is to find the best and most reputable Exhibit Booth Company. We have made that 1st step easy for you. You are already in the right place.

The Exhibit Company has been designing and constructing trade show exhibit booths for over 29 years. We design and build booths all over the country as well as internationally. We take pride in our high-quality and unique designs and in the outstanding reputation we have built amongst our customers. Let us help you get started with your next absolutely amazing trade show exhibit booth. Yes, the pre-trade show promos are a key ingredient to get visitors to your booth. Now let’s get you to keep them as business partners or customers. Show them an exhibit booth that stands out and one that will leave a lasting impression long after the trade show is over.

Contact The Exhibit Company to get started.