Winning Trade Show Tips From The Exhibit Company
Your trade show displays say a lot about your company and can make an impression on attendees even before you get a chance to speak with them. That’s why it’s important to keep a few trade show tips in mind when you’re setting up your booth. This display of your goods and services is often the first impression you’ll give potential customers, so you’ll need to make sure you’re sending the right message.
Work the Space
Even if you’ve only got a little bit of space to work with, use this space to your advantage. You may even need to talk to trade show companies who can offer décor items that are suitable for tight spaces. The right lighting, specialty flooring, and great signage don’t take up a lot of space, but they can still make your exhibit stand out.
Use the Right Colors
The right colors can make a significant difference in how people perceive your booth and how people understand your company. Depending on the type of services and products you offer, you may want to use bright hues, subdued colors, or a combination of both. If you want to give attendees the impression that your company is one of the best in the business and your products are second to none, shades of blue in your trade show décor and signage will help you get this message across. If you sell edible items, using variations of orange could appeal to attendees, since orange helps incite hunger. Colors like red and even bright shades of purple can give the impression that your company is passionate and confident, but if you use these shades, be sure to partner them with metallic or neutral tones like beige and brown so that your signage will be pleasant to look at for long periods of time.
Add Unique Features
Think about the ways that you can make your trade show exhibits one of a kind. If you have a baked goods company, make your signature items ahead of time, and have a small toppings bar at your table so that attendees can customize their samples. If you have new software on the market, put together a short commercial that attendees can watch when they come to your booth. Make sure that you have at least one feature at your exhibit that potential customers won’t soon forget, so they’ll refer to your company when they need the services and products you offer.
Be Welcoming
Not only should your team members be welcoming and friendly when attendees come to your trade show table, but you should also choose custom trade show displays that give the impression that you’re open to welcoming new customers. Place chairs in front of your table to indicate that you want attendees to sit down for a few minutes and ask questions and set up space for customers to give their feedback in written or virtual form. When you show that all are welcome, you’ll appeal to more customers, who will then use word of mouth marketing to help boost your customer base.
Would you like more “winning trade show tips”? The Trade Show Experts at The Exhibit Company welcome you and are eager to help and get you into 1st place!
If you are interested in hiring a professional company to help you with your trade show booth, contact The Exhibit Company to learn more about our complete services.