The Exhibit Company can cover all the traditional booth design scenarios that you may come up against but we also can handle a variety of custom exhibit booths and custom booth designs when you need something a little out of the ordinary. With The Exhibit Company's in-house graphics and custom design shop, we can create completely custom trade show displays that will help you stand out above the competition. We even have an on-site custom wood and metal shop to fabricate to your unique custom trade show booth specifications. It’s easy to see why we are the best in the business. Check out below a few of the custom designs we have created. Give us a call to discuss custom exhibit booths, retail spaces, museum exhibits, or lobby that we can create for you today!
Retail design combines several different areas of expertise. It’s mainly a combination of architecture and interior design. In addition, the elements of interior decoration, industrial design, graphic design, ergonomics, and advertising are also big things to consider when designing a retail space.
The main purpose of a retail space is to stock and sell products to consumers. Retail spaces should be designed in such a way that promotes an enjoyable experience for the shopper. The space should also be designed in such a way to draw people into the store.
One of the more important aspects of retail design to consider is the space itself. Often, the spaces already exist and have had many prior uses. Existing architectural features need to be considered. 100% of the space must be utilized and have a purpose. A floor plan creates circulation and traffic flow which can be controlled with knowledge of consumer behavior.
In addition to the floor plan, atmosphere and thematic aspects need to be determined. This is done through lighting, sound, materials, and visual branding. These probably have the greatest impact on the consumer.
Ambience is created through sound and audio. The music selected for a high tech store wouldn’t be the same as the music for a toy store.
Building materials must not only be aesthetically pleasing but also functional with a minimal need for maintenance. Retail spaces are high traffic areas which means that finishes and materials should be durable. Warmth and comfort make a space more inviting and encourage a customer to stay longer. On the other hand, bright lighting, hard plastic chairs, and a generally loud environment such as a fast food restaurant discourage customers from staying too long. This allows the seats to be freed up sooner for more paying customers.
Areas can be defined with changes in materials. Uses of color shouldn’t clash with merchandise on display. It is meant to be a complementary background for the merchandise.
Visual branding of a retail space will ensure a memorable experience for a shopper. The branding should reflect what the merchandise is and who should be attracted to it.
There is a common thread to designing for spaces. The thought process behind designing a museum space has a lot in common with trade show exhibit design.
There are several things to consider when designing a successful museum exhibit. First, a museum needs to motivate visitors. Who would you like to visit your exhibit? Is it for the general public is there a particular audience you wish to capture?
Content should be focused. As with trade show exhibits, providing too much information is just as bad, if not worse, as not enough information. if exhibit space is limited, content can also help to control the flow of people through the space.
Visitors to an exhibit like to be immersed in the experience. Engage visitors within a story. This can be accomplished through artifacts, graphics, or audio/visual.
Exhibit information should be easy to absorb. Visitors have different levels of education. Visitors are usually walking through an exhibit. Too much standing around to read large blocks of text could cause a visitor to lose interest or grow impatient.
Traffic patterns within the space are important. Visitor flow can be controlled through placement of displays or visuals within the space.
Giving visitors a fun experience through interaction with the exhibits can generate interest. Younger visitors love interaction – pushing buttons and watching things happen.
Integrating technology can be used to enhance the exhibit experience. Know your market. Technology that is too complicated or complex can detract from the experience for some visitors.
The lobby is responsible for creating the first impression when entering a business, office, hotel, etc. It is also the last place you see before you exit. With this in mind, the lobby should really stand out with its design. Unfortunately, this space is often neglected. The lobby space isn’t as easy to design as one might think. There are a few things to consider in a lobby design.
Because the lobby is often a waiting area, it is important for the space to be inviting and comfortable. Keep comfort in mind when choosing seating. Materials should be durable and easy to clean. The colors used in the environment should be welcoming. Lobbies can also reflect the personality of the business through the use of different materials on various surfaces.
Graphics in a lobby are also important. The name of the establishment can be displayed in several ways. Some options include: vinyl appliqué, 3-d letters, lighted signage, light boxes, etched metal, etc.
Don’t ignore lighting. Lighting should be appropriate for your brand of client. Lower lighting creates a relaxed atmosphere. If lighting is low, use lighter colors for upholstery and walls. If there is natural light, pay attention to the way the sun shines in the room throughout the day. Furniture may need to be arranged accordingly.
Make sure sound is not an issue. Is your lobby set up so that clients can hear confidential phone calls from within the office? If so, music, fountains, or fish tanks can be used to prevent conversations from reaching the lobby area.
To make an assessment of these items, sit in your own lobby for 30 minutes during a work day to get a feel for what it is like to wait there. Ask friends, colleagues to visit your lobby and offer their honest opinions. Investing in a lobby that will make a great impression on your clients is well worth the effort.