The Six Pitfalls of Bad Branding Branding doesn’t just happen. It’s like every other business asset you’ve created. It takes time, effort and thoughtful action. Branding gives you and your employees a guidebook of how you want customers, clients, stakeholders and the general public to see and experience your business. And like any good guidebook, […]
The new season of “The Food that Built America” is a fantastic show – there’s drama, conflict, emotion and lots of fascinating stories about the brands we see almost every day. It’s both inspiring and entertaining. There are some mind-blowing lessons on business strategy, too – real stuff you can use right now. We just […]
New B2B and B2C events The city of Detroit is about to become the launchpad for a host of new B2B and B2C events. The June 7 announcement follows the formation of a new partnership between New York-based MAD Event Management and Messe Düsseldorf North America. Plans are to launch and incubate new conferences and […]
What would happen if we reset the events industry to zero? There are no shows booked years in advance and no opportunities to meet customers and prospects face-to-face. This is the unimaginable experiment we all found ourselves in 2020. While on the treadmill of a typical event cycle, it can be hard to make a […]
The Purpose The newly launched non-profit, National Trade Show Alliance, is to help tradeshow industry workers recover, re-connect and get back to doing the work they love. The board of directors of the NTSA recognizes and values the good works of the many industry associations and coalitions that already exist. Each serves their mission and […]
By Rae Oliver, TSNN.com Despite uncertainty from planners in the wake of the COVID-19 pandemic, the first few months of 2021 have shown that people are eager to attend events again. But it’s up to organizers to keep them safe and make them feel comfortable. In March 2021, some governments began to ease restrictions on […]
Honolulu – The Hawai‘i Convention Center welcomed 1,200 participants for the Hawai‘i Prayer Breakfast on May 7, 2021. It was the Center’s largest in-person meeting since the start of COVID-19 pandemic health and safety restrictions in March 2020. The breakfast included state and local leaders, as well as noted speakers Dr. Tony Evans and Priscilla […]
Want to Find the Best Leads at Your Next Trade Show? Try the 10Q Approach May 20, 2021 Ethan Becker, PhD. One of the biggest communication challenges for trade shows is training booth staff to drive potential leads to scan their badge. The team is often made up of technical people, salespeople and or […]
May 19, 2021 TSNN News Boston Convention Centers Set to Reopen for Events at Full Capacity Call it the light at the end of the Ted Williams tunnel. Massachusetts Gov. Charlie Baker and Boston Mayor Kim Janey announced that pandemic restrictions will be lifted as of May 29. The move paves the way for the Massachusetts […]
By: Matt Laws The rollout of more and more vaccines will help large venues reopen and allow our industry to bring back in-person events in the coming months. It will be critical for event organizers and venues to work together to deliver events where attendees feel safe participating. Technology plays a key role in this […]